Take the Failure of Google Glass, One of the World’s Most Successful Businesses, Which Invested Billions of Dollars to Develop a Product That Ultimately Failed to Attract Buyers. It Wasn’t Because the Company Lacked an Effective Landing Page. It Was Because Glass’s Functionality Wasn’t Clear Enough, Its Appearance Wasn’t Attractive Enough, and It Looked More Like a Prototype Than a Finished Product. If You Run Into Problems During the Product Phase, You Need to Go Back to Square One.
You Also Have to Consider Whether cayman islands mobile phone number listYou’re Targeting the Right Prospects. In Other Words, Are Your Subscribers Actually Your Target Audience? Let’s Look at a Few Ways to Gauge Potential Customers’ Interest in Your Products. Email Analytics – How Are Your Prospects Responding to Your Emails? Start by Looking at Your Email Statistics. Metrics Like Open and Click Rates Can Tell the Story. If No One is Opening Your Emails, the Problem Might Be Your Email Subject Line.
However, a Low Click-through Rate is Either Related to a Problem With the Email Messaging or a Problem With the Product and Its Audience. Consider Surveying the Users of Your Emails to Understand Why They Are Not Clicking on Your Content. Social Media – How Engaged Are Your Prospects With Your Social Media Posts? Social Media Can Tell a More Revealing Story. You’ll Learn if Your Product Isn’t Reaching the Right People — or if Your Product Isn’t a Good Fit for Your Company.