These spikes are generated using algorithms that account

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For several factors, including: The amount and types of content consumed. The number of consumers. On-page time. Scroll speed. With this spike data, you can unobtrusively send relevant ads to prospects at the perfect time in their research journey. Why Is Intent Data Useful for B2B Marketing? Let’s face it: most B2B customers tend to research independently, and we don’t expect this to change anytime soon.


Hence making sales in the B2B market is mostly about prioritization and buy slovenia telegram database discovery. However, it’s quite clear that companies who wait for prospects to stumble across their pages are going to be playing second fiddle to those who take advantage of predictive purchase data. That’s the importance of intent data: allowing sales teams to initiate contact with buyers early on in the purchase cycle. That said, here’s how we can use intent data in B2B marketing.


Building effective ABM campaigns The Account-based Marketing (ABM) business strategy concentrates resources on a set of target accounts within a market. With intent data, you can leverage a vast amount of contacts for targeting and then narrow down the options to find the ideal buyer. This allows you to build effective ABM campaigns by showing the most relevant ads to searching companies at the right time. It’s not just ads, though.