The process is incredibly powerful and has been used in marketing for decades

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Even television shows in the 1950s and 1960s bet on attraction marketing, such as when a sitcom housewife would use a particular brand of soap or point to a new appliance in the kitchen. How is Attraction Marketing Different Than a Testimonial? When it comes to comparing attraction marketing with testimonials, they’re only slightly different.


In fact, you could almost view a testimonial as a type of attraction marketing. However, true attraction paraguay telegram number list marketing includes an education or value element in some way. For example, watching someone actually use a project to complete a task versus just taking their word for it. Both are still super powerful parts of social proof in your digital marketing and should not be ignored. Is Attraction Marketing Really Relevant? If attraction marketing has been around a long time, is it still entirely relevant? The answer is a resounding yes.


Influencers today still make large incomes off sharing the products they love (or are paid to endorse) on social media. And this strategy translates to thousands of different niches effectively. Need an example? Kids around the world love watching toy unboxing videos. In this content, the viewer watches as another child around the same age literally opens and plays with a toy that’s currently on the market.