7 mistakes to avoid when writing a successful professional email
Posted: Thu Jan 02, 2025 8:37 am
You know how to write a professional email thanks to this step-by-step guide. But there are some mistakes that are unforgivable! Here are the mistakes to absolutely avoid.
#1 Making a typo in the recipient's name
This leaves a very unpleasant impression on your prospect, and can cost you. If you don't have time to verify your contact's name on LinkedIn , you won't have time to do it right.
#2 Giving too many personal details
Writing an email can be like a balancing act. Yes, it's a good idea to bring your personality to bear on your message. But you don't want to overwhelm the recipient with details that don't concern them and will confuse the issue.
#3 Designate an uncertain recipient
The famous "to whom this message may concern" should be banned. On this point, any imprecision or vague remark will be poorly received. Look for the exact title of the person who can be useful to you on professional social networks. Titles like "head of marketing department", "general delegate for cultural affairs", "head of communications" are preferable to uncertain formulas.
#4 Too informal a tone
You are not talking to someone in your family. The exchange must japan whatsapp lead therefore remain courteous. Weigh your words to give off an image of serious and respectful communication.
#5 An absent or insufficient object
Leaving this box blank is not a good idea: it sends a message of amateurism and means that you don't believe in what you're doing. Your recipient should know what your email is about before they even open it.
#6 Forgetting or overloading the attachment
Forgetting the attachment would cause you to send a second email. This would clutter your contact and give the impression that you are working in a hurry. Take the time to check this point.
Similarly, don't send files that are too large. Your contacts have many things to do, and won't have time to wait for a long download to finish.
#7 Smileys
Even if it may seem warm to you at first glance, we advise against it. The smiley or emoticon is very familiar. Unless you are close to the colleague you are writing to, do not send a smiley, especially for a first contact.
That’s it for our guide to writing a professional email. To summarize, keep in mind that sending a message is always a task to be improved. Like any human message, email is subject to interpretation. You therefore want to leave the best possible impression to get a follow-up to your request. Know how to master the fundamentals without making harmful mistakes, and don’t hesitate to show flexibility and creativity once you have established a connection with your prospect. To your keyboards!
To go further
Complete Guide to Sending Bulk Emails
Emailing tip sheet
10 techniques for a successful SMS marketing campaign
20 High-Grade Prospecting Email Examples
#1 Making a typo in the recipient's name
This leaves a very unpleasant impression on your prospect, and can cost you. If you don't have time to verify your contact's name on LinkedIn , you won't have time to do it right.
#2 Giving too many personal details
Writing an email can be like a balancing act. Yes, it's a good idea to bring your personality to bear on your message. But you don't want to overwhelm the recipient with details that don't concern them and will confuse the issue.
#3 Designate an uncertain recipient
The famous "to whom this message may concern" should be banned. On this point, any imprecision or vague remark will be poorly received. Look for the exact title of the person who can be useful to you on professional social networks. Titles like "head of marketing department", "general delegate for cultural affairs", "head of communications" are preferable to uncertain formulas.
#4 Too informal a tone
You are not talking to someone in your family. The exchange must japan whatsapp lead therefore remain courteous. Weigh your words to give off an image of serious and respectful communication.
#5 An absent or insufficient object
Leaving this box blank is not a good idea: it sends a message of amateurism and means that you don't believe in what you're doing. Your recipient should know what your email is about before they even open it.
#6 Forgetting or overloading the attachment
Forgetting the attachment would cause you to send a second email. This would clutter your contact and give the impression that you are working in a hurry. Take the time to check this point.
Similarly, don't send files that are too large. Your contacts have many things to do, and won't have time to wait for a long download to finish.
#7 Smileys
Even if it may seem warm to you at first glance, we advise against it. The smiley or emoticon is very familiar. Unless you are close to the colleague you are writing to, do not send a smiley, especially for a first contact.
That’s it for our guide to writing a professional email. To summarize, keep in mind that sending a message is always a task to be improved. Like any human message, email is subject to interpretation. You therefore want to leave the best possible impression to get a follow-up to your request. Know how to master the fundamentals without making harmful mistakes, and don’t hesitate to show flexibility and creativity once you have established a connection with your prospect. To your keyboards!
To go further
Complete Guide to Sending Bulk Emails
Emailing tip sheet
10 techniques for a successful SMS marketing campaign
20 High-Grade Prospecting Email Examples