What is the impact of videos on natural referencing (SEO)?

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Videos play an essential role in our connected society, greatly influenced by the evolution of the digital world. The majority of companies adapt their marketing strategy to add videos to their site. There are even plenty of free video banks now. This allows them to get to the point more quickly, to show their activity, to better capture the attention of their audience. This medium, very malleable and relevant, is particularly valuable for your business, because it is more attractive than words or simple images.

A video helps improve your site's SEO and ranking on search engines. You're wondering how? We can see that right away.

Summary

Why are videos so popular?
The best videos are usually short and sweet. Like movie trailers, they are there to make the viewer want to watch them. The process is the same for your business: a video is a clear and concise medium that should give a lot of information about your business, in a minimum of time.

Some figures on the impact of the video format?
In a… figurative way, it is often said that a picture is worth 1,000 words. Based on this principle, we therefore obtain, at a rate of 30 images per second, a total of 30,000 images for a 60-second video. This minute therefore represents a total of 1.8 million words to present your company.

Videos are powerful storytellers. They tell a story that will stick in your mind more easily and last longer than words on a screen. 80% of people remember watching a video in the past month, and more than japan whatsapp data half of those users followed the information in the video. Have you ever felt like doing or buying something just because you saw an ad on TV? That’s normal: that’s the purpose of advertising, and the power of video.

The target user experience is also a factor to consider. Videos tell us everything we need to know through a clever mix of visual effects, sounds and movements. They are available on many devices, including smartphones, which account for 60% of video viewing.

Some examples of the impact of video
Everyone remembers the famous Milka marmot , who puts the chocolate in the aluminum foil. This video is still available on YouTube and was recently taken up, with a role reversal, by the company to present their new product.

milka video

We also remember the Nestlé ad for its ChocoSuis' yogurts , with the famous goldfish Maurice, who ate all the ChocoSuis' ! Or the ads for Tictac , always full of colors and rich in music.

Today, experts predict that videos will represent more than 80% of the internet content consumed in 2021. This medium is boosted by mobile phones, smart speakers (Google Home, Amazon Alexa) and voice searches (Windows Cortana). Adding videos can therefore only bring beneficial results to your business.

How can videos help you boost your SEO?
Always eager to better understand user queries, the giant Google has created an algorithm called Hummingbird . This algorithm allows to change the way the search engine works. Rather than focusing on keywords, it will want to understand the real intention of the user, find the real answer he is looking for.

When creating a video, you need to think about the question it will answer. Indeed, when possible, Google answers the questions what is and how with videos, presenting itself as a suggestion, an instant answer, or a results page containing only videos. Give it a try, if you haven't already!