But what do they mean, and how are they relevant to your business?

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Nutshell forms enhancements
a screenshot of Nutshell Form Builder with a form that says "connect with our sales team"
Nutshell forms currently only supports one address field, but you’ll soon have the flexibility to break up address fields into city, state, street, and zip code for submitters.

Expanded APIs: REST & GraphQL
Our JSON-RPC APIs are used by many customers to connect to other systems. Internally, we’ve been using REST and GraphQL APIs for several years, and we’re preparing to open up those APIs to allow you to integrate with Nutshell in dozens of new ways!

Stay tuned for Nutshell’s new releases!
There’s a lot on this quarter’s roadmap, and our team is excited to bring you new features and updates to help your team accomplish even more in Nutshell so you can sell better!

If you want to stay in the know about features as they launch, keep an some tips for running a successful telemarketing business eye on our Product Updates page or subscribe to the Shipping News newsletter for monthly updates. And if you have questions about these new enhancements, you can always reach out to our support team for help. Depending on your industry or business model, there are numerous metrics by which to measure revenue and business growth. If you operate on a subscription-based sales model (commonly seen in SaaS), you are probably familiar with or at least encountered the terms ARR and ACV.


In this guide, we’ll explain what ACV and ARR are and show you how to calculate each and use them to boost your sales and marketing results.

Table of Contents
What is ACV in sales?
What is ARR?
ACV vs ARR: key differences
The importance of ACV
Who needs to use ACV and what for?
How to calculate ACV
How to calculate ARR
Strategies to increase ACV
ACV FAQs
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