What are the benefits of RCS messaging ?

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Here are the main advantages of RCS messaging which complement those listed previously for sending SMS :

rich multimedia messages that are not limited to 160 characters;
advanced features;
interactive and personalized content…
Be careful not to lose the recipient's attention with a message that is too long.

RCS allows you to send rich content. This type of message also offers various features similar to those of a chat, such as:

real-time conversations;
typing indicators. This information allows you to see when the other person is typing and when they have read your message;
multimedia messages (images, videos, GIFs, audio files, geolocation sharing, reactions to messages);
discussion groups that give you the ability to invite people to join the conversation;
action buttons for even more interactivity. This is an effective way to allow users to confirm a reservation or make a purchase directly from the message, etc.
Nowadays, it is not always easy to stand out from the many communications that each individual receives daily. With the RCS message, companies therefore have the opportunity to create interactive experiences japan whatsapp list that stand out from the crowd. It is therefore an effective way to mark the recipient's mind and therefore increase customer engagement.

Is RCS messaging compatible with all devices?
Google is actively working towards universal adoption of RCS chat . To receive this type of message, it is necessary to have a compatible smartphone and a mobile operator that supports this technology.

Android phones are able to receive RCS messages. Apple has stated that the company will adopt the RCS protocol sometime in 2024. An iPhone mobile phone will therefore be able to have this technology very soon.

As for individuals who do not have a compatible phone, they then receive an SMS landing page .


What does an RCS message look like?
Here are some examples of RCS messages.



RCS or SMS message? The differences
But then, which option should you choose: RCS message or SMS ? It depends on several factors, such as the specific needs of your business, but also the features you want to offer.