By identifying and catering to the psychographic
Posted: Sat Jan 04, 2025 4:19 am
Innovation: Investing in innovative technologies to improve operations and enhance the customer experience. Who is Amazon Target Audience? Amazon target audience in amazon marketing strategy Amazon’s target audience encompasses a wide range of individuals, reflecting the company’s broad appeal and diverse customer base. To effectively understand who Amazon’s customers are, it’s essential to analyze their customer segmentation from various perspectives: demographic, geographic, behavioral, and psychographic aspects. Examining the demographic segmentation, Amazon primarily targets adults aged 18 to 60, with a significant proportion falling within the 35-49-year-old age bracket.
This age group represents a critical segment that actively engages in online shopping canadian hospitals email list and has the financial means to purchase products from Amazon. In addition, this demographic represents a sizable market segment that is likely to have access to technology and is already accustomed to online shopping practices. When exploring Amazon’s geographic target audience, it becomes evident that the company’s vast customer base primarily comes from the United States. More than 60% of Amazon’s website traffic is from the US alone.
This highlights the dominance of Amazon in the American market and its efforts to capture a significant share of the e-commerce sector within the country. From a behavioral standpoint, Amazon’s customer segmentation sets apart casual customers (non-Prime) from those with a Prime membership. The behavior of these two groups differs significantly in terms of purchasing frequency. While 37% of casual customers make multiple purchases throughout the year, those with a Prime membership go a step further.
This age group represents a critical segment that actively engages in online shopping canadian hospitals email list and has the financial means to purchase products from Amazon. In addition, this demographic represents a sizable market segment that is likely to have access to technology and is already accustomed to online shopping practices. When exploring Amazon’s geographic target audience, it becomes evident that the company’s vast customer base primarily comes from the United States. More than 60% of Amazon’s website traffic is from the US alone.
This highlights the dominance of Amazon in the American market and its efforts to capture a significant share of the e-commerce sector within the country. From a behavioral standpoint, Amazon’s customer segmentation sets apart casual customers (non-Prime) from those with a Prime membership. The behavior of these two groups differs significantly in terms of purchasing frequency. While 37% of casual customers make multiple purchases throughout the year, those with a Prime membership go a step further.