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How to use Google Keyword tools?

Posted: Sun Jan 05, 2025 8:23 am
something. This could be the same as one of your keywords, or it could be a search term that includes one of your keywords.
For example, you could bid on the keyword “valentine’s day gift heart pillow” and therefore appear in the paid search results when someone searches for “valentine’s day gift”. Google uses the keyword match type to help it decide if the search term is a close enough match to one of your keywords to warrant showing your ad.

How Do You Get Ideas for Keywords?

I know that in the SEO world, there are a lot of people looking for how to build a keyword list. Coming up with keyword ideas (also known as keyword research) can be a big job. So people assume that it’s a big job in the Google Ads world as well.
But, in fact, if you follow the ten tried and tested south korea mobile phone number techniques that I use when creating my own campaigns, you can get effective keywords for Google Ads pretty quickly.

A keyword tool allows you to enter a word or phrase as a starting point, and then it gives you lots of suggestions for other related keywords you might want to use. The most commonly used keyword tool is Google’s Keyword Planner
built into Google Ads (access it from the Tools menu). Here’s a screenshot of the Keyword Planner being used to get keyword ideas based on the term “valentine’s day gift”: Not all of the suggestions you get from a keyword tool will be relevant to your business and services, so use this tool with caution. Remember, it’s generally better to have a small number of highly targeted keywords than to have hundreds of keywords that are too general.




How to Find Keyword Ideas?
Personally, I prefer using keyword tools. Sitting down for half an hour with a pen and paper and writing down all the keywords you can think of is often effective, but sometimes ideas just don’t come to mind and we need words that will trigger those ideas. Keyword tools give us all the words related to that phrase when you give us a few basic phrases.

The right keyword in Google