The Shopping Ad Boom: From 12% to 30%
Posted: Mon Jan 06, 2025 4:40 am
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Advertising Growth (PPC): From 5.3% to 28%
Pay-per-click (PPC) ads have always been a cornerstone of online marketing, but their prevalence in SERPs has exploded, especially during high-traffic shopping events like Black Friday. According to AccuRanker data, the percentage of tracked keywords showing ads has increased from 5.3% in 2021 to a whopping 28% in 2023.
This increase can be attributed to the increase in com
of search, as companies focus heavily belgium whatsapp on capturing consumers' attention during peak shopping periods. More and more companies are investing in paid search strategies to increase their visibility, especially as organic placements become harder to achieve due to the increasing dominance of SERP features like image packs and product carousels.
For marketers, this trend highlights the importance of incorporating paid advertising as a critical component of their search strategy, especially as organic visibility becomes increasingly fragmented across features.
Along with the growth of PPC ads, shopping ads on Google have also seen a significant increase, rising from 12% in 2021 to 30% in 2023. This spike in shopping ads demonstrates the growing importance of e-commerce in online search behavior, especially as consumers shift more of their purchases online during peak periods like Black Friday and Christmas.
Advertising Growth (PPC): From 5.3% to 28%
Pay-per-click (PPC) ads have always been a cornerstone of online marketing, but their prevalence in SERPs has exploded, especially during high-traffic shopping events like Black Friday. According to AccuRanker data, the percentage of tracked keywords showing ads has increased from 5.3% in 2021 to a whopping 28% in 2023.
This increase can be attributed to the increase in com
of search, as companies focus heavily belgium whatsapp on capturing consumers' attention during peak shopping periods. More and more companies are investing in paid search strategies to increase their visibility, especially as organic placements become harder to achieve due to the increasing dominance of SERP features like image packs and product carousels.
For marketers, this trend highlights the importance of incorporating paid advertising as a critical component of their search strategy, especially as organic visibility becomes increasingly fragmented across features.
Along with the growth of PPC ads, shopping ads on Google have also seen a significant increase, rising from 12% in 2021 to 30% in 2023. This spike in shopping ads demonstrates the growing importance of e-commerce in online search behavior, especially as consumers shift more of their purchases online during peak periods like Black Friday and Christmas.