3. Matching giving programs generate $2-3 billion in donations annually.
Posted: Mon Jan 06, 2025 4:57 am
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A matching gift program is an initiative by an employer to match donations from its employees to nonprofit organizations.
These programs are popular because they allow donors to increase their kenya phone number support without spending more of their own money. At the same time, they can also encourage companies to take social responsibility.
If you want to take advantage of a matching gift program, then you can use tools like Double Your Giving . The platform helps donors quickly see if their employer is offering a matching gift.
If they do, the donor will typically fill out a form to submit to their employer, which may double their donation to your nonprofit.
4. 46% of nonprofits say events provide the best ROI, but only 4% of donors say they would donate to the same nonprofit again after attending an event.
Events can increase donations, but without sustained engagement, donors may not stick around.
This is where a comprehensive nonprofit marketing strategy comes into play. By balancing live events with digital marketing efforts, nonprofits can more easily retain donors.
In other words, many people are willing to become paid members of nonprofits they care about.
Nonprofit memberships often provide supporters with exclusive benefits in exchange for regular financial contributions.
For example, a news organization might offer members ad-free access to all articles, exclusive in-depth investigative reporting, and invitations to Q&A sessions with journalists.
This model is more beneficial than one-time donations because it creates a steady stream of revenue and fosters deeper connections with supporters.
A matching gift program is an initiative by an employer to match donations from its employees to nonprofit organizations.
These programs are popular because they allow donors to increase their kenya phone number support without spending more of their own money. At the same time, they can also encourage companies to take social responsibility.
If you want to take advantage of a matching gift program, then you can use tools like Double Your Giving . The platform helps donors quickly see if their employer is offering a matching gift.
If they do, the donor will typically fill out a form to submit to their employer, which may double their donation to your nonprofit.
4. 46% of nonprofits say events provide the best ROI, but only 4% of donors say they would donate to the same nonprofit again after attending an event.
Events can increase donations, but without sustained engagement, donors may not stick around.
This is where a comprehensive nonprofit marketing strategy comes into play. By balancing live events with digital marketing efforts, nonprofits can more easily retain donors.
In other words, many people are willing to become paid members of nonprofits they care about.
Nonprofit memberships often provide supporters with exclusive benefits in exchange for regular financial contributions.
For example, a news organization might offer members ad-free access to all articles, exclusive in-depth investigative reporting, and invitations to Q&A sessions with journalists.
This model is more beneficial than one-time donations because it creates a steady stream of revenue and fosters deeper connections with supporters.