The websites with the highest advertising investment on the Internet
Posted: Mon Jan 06, 2025 5:05 am
Arce Media publishes the data on Internet advertising investment for the month of January 2023 in the study "Internet Report" , which records a total of 5,092 brands with 26,117 creatives. In December 2022, El Corte Inglés, red.es and Aena led the Arce Media ranking.
The study for January 2023 shows that El Corte Inglés is once again the advertiser with the highest online advertising investment during the period analysed, with 3.62% of the total. It is closely followed by the Dr. Smile brand with 3.61%, and Santander closes the top three with 2.01%.
Other advertisers such as O2 (1.95%), Madrid City Council (1.81%), Iberia (1.80%), KIA (1.60%), denmark number data La Caixa Foundation (1.57%), European Union (1.53%) and Renault (1.35%) are also among the brands with the highest volume of investment in the digital medium.
By sector, those that saw the greatest investment were the Public and Private Services sector, with a total of 1,012 brands and 3,330 creative works, followed by Distribution and Catering with a total of 680 brands and 4,526 creative works, and in third place was the Culture, Education and Media sector with a total of 843 brands and 5,590 creative works.
Direct purchasing ( 66.86%) definitively triumphs over Programmatic purchasing (33.14%) in January 2023. And the Display type (74.57%) over Video (25.43%)
As for the websites with the highest investment, the video platform YouTube is once again the absolute leader of the ranking, with 19.41% of advertising investment on the Internet in January 2023. It is followed by the sports newspaper Marca with 6.85% and El País with 4.88%.
The top 10 is completed by websites such as AS (4.23%), El Mundo (4.12), ABC (2.85%), La Vanguardia (2.85%), El Confidencial (2.78%), Telecinco (2.73%) and A
The study for January 2023 shows that El Corte Inglés is once again the advertiser with the highest online advertising investment during the period analysed, with 3.62% of the total. It is closely followed by the Dr. Smile brand with 3.61%, and Santander closes the top three with 2.01%.
Other advertisers such as O2 (1.95%), Madrid City Council (1.81%), Iberia (1.80%), KIA (1.60%), denmark number data La Caixa Foundation (1.57%), European Union (1.53%) and Renault (1.35%) are also among the brands with the highest volume of investment in the digital medium.
By sector, those that saw the greatest investment were the Public and Private Services sector, with a total of 1,012 brands and 3,330 creative works, followed by Distribution and Catering with a total of 680 brands and 4,526 creative works, and in third place was the Culture, Education and Media sector with a total of 843 brands and 5,590 creative works.
Direct purchasing ( 66.86%) definitively triumphs over Programmatic purchasing (33.14%) in January 2023. And the Display type (74.57%) over Video (25.43%)
As for the websites with the highest investment, the video platform YouTube is once again the absolute leader of the ranking, with 19.41% of advertising investment on the Internet in January 2023. It is followed by the sports newspaper Marca with 6.85% and El País with 4.88%.
The top 10 is completed by websites such as AS (4.23%), El Mundo (4.12), ABC (2.85%), La Vanguardia (2.85%), El Confidencial (2.78%), Telecinco (2.73%) and A