High Risk or Bad Email Address Identifying and understanding high-risk email address types is crucial for maintaining a healthy email list and ensuring optimal deliverability. pose potential risks to your email campaigns. Disposable Emails A disposable email or a temporary email address is the type of email that self-expires after a certain period (mostly a few days or a few minutes). These types of emails are used by individuals who want to avoid receiving emails from your business or signing up for your services without revealing their primary email. Lead Magnets that are promoted aggressively online would see a high number of disposable email addresses.
Here is an example of a temporary email benin whatsapp phone number address created from temp-mail: "togatquipas" Since these addresses are short-lived, sending emails to them is futile and can harm your deliverability. Spam Traps Spam traps are email addresses created with the sole purpose of identifying spammers. These addresses are not actively used by individuals but are created and maintained by email service providers, internet service providers, and anti-spam organizations. Spam Traps identify senders who are not obtaining consent before sending emails. So if you have somehow got a spam trap in your email list, you can end up in a big mess, even to the extent of getting blacklisted.
Invalids & Typos Invalid emails are emails that are not in the correct format or do not match any existing email account, i.e., they don’t exist. When people sign up for your service, they might make typos. People might also try to enter your system with fake/invalid email addresses. Such email addresses clog up your email list with incorrect and bad data. Not only do these invalid addresses bounce back your emails, damaging your sender's reputation, but they also waste your valuable resources. To avoid the invalids & typos, implement a proper email validation method that only allows valid email addresses.