They now prefer to support creators rather
Posted: Mon Jan 06, 2025 5:52 am
We maintain the reduction in investments, at the risk of freezing the audience and ultimately condemning this creative ecosystem to a precarious existence. Audio creation managed to keep its head above water, thanks in particular to the support of Spotify and Deezer, which financed co-productions with smaller players. However, the Swedish giant recently undertook a restructuring across the Atlantic, with layoffs, the cessation of productions..
What is the situation in France? In France, Spotify has chosen to limit colombia telegram investment in original production, or even to stop a certain type of production: fiction . It has also chosen to reallocate budgets to support and increase the audience of independent podcasters. They have announced a radar program, to detect and support "talents" that they identify with potential for progression. Concretely, it involves highlighting them with a range of marketing tools, processing data to help them further develop their audience.
Than develop new productions. It is a form of recomposition of their intervention in the system. Joël Ronez, co-founder of Binge Audio, explains that he has to produce fewer ambitious works, to focus on less expensive formats such as interviews and talks… A major challenge arises regarding the financing of native audiovisual production. The audience would have to represent at least 60 to 70% of the French population for advertising to be sufficient for financing.
What is the situation in France? In France, Spotify has chosen to limit colombia telegram investment in original production, or even to stop a certain type of production: fiction . It has also chosen to reallocate budgets to support and increase the audience of independent podcasters. They have announced a radar program, to detect and support "talents" that they identify with potential for progression. Concretely, it involves highlighting them with a range of marketing tools, processing data to help them further develop their audience.
Than develop new productions. It is a form of recomposition of their intervention in the system. Joël Ronez, co-founder of Binge Audio, explains that he has to produce fewer ambitious works, to focus on less expensive formats such as interviews and talks… A major challenge arises regarding the financing of native audiovisual production. The audience would have to represent at least 60 to 70% of the French population for advertising to be sufficient for financing.