For example, if a site visitor has visited one of your product pages, you can send a personalized email that might say, “We saw you lurking. Here’s 15% off your first order with us.”
To take advantage of this level of personalization , you'll need an email marketing tool that lets you set up intelligent, data-driven workflows.
Those who use automation tools are 95% more likely to say their marketing strategy is effective than those who don’t.
Save time and make your emails costa rica whatsapp more targeted and relevant with email marketing automation workflows.
Email marketing software is great for creating email series, helping you automate the sending of emails. Let's say you've created several emails to meet the needs and interests of people at different stages of the buyer's journey.
So, you might have:
Some intermediate emails that show the value of your products and feature testimonials/customer interviews or reviews
A couple of sales emails that include calls to action (CTAs) to purchase your product or take advantage of a discount
A welcome/thank you email that introduces your brand and tells new subscribers what to expect.
This is known as a drip campaign.