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Where can you work after completing your digital marketing studies?

Posted: Mon Jan 06, 2025 6:03 am
by Bappy10
Community Manager and Social Media Manager
One of the guaranteed options when you finish studying digital marketing is to work as a Community Manager and Social Media Manager, which are complementary positions. While one thinks up the strategy, the other is in charge of implementing it and taking it to social networks.

Usually, it is the same person who is responsible for carrying out both jobs and it is one of the most sought-after freelance profiles.

Their main functions are to energize and manage the social networks of companies, as well as to audit them. They are in charge of designing the social media strategy and carrying out all the actions that have been previously decided. Each action carried out must be measured to see the results it is giving and thus improve the initial strategy or change it if necessary.

SEO Consultant
The design of a website is very important. It is essential that it is attractive and intuitive to navigate in order to capture the attention of the user/customer. However, it is useless to have a website with an extraordinary design if it does not attract visitors who can become customers.

This is where the work of the SEO Consultant comes into play, who often collaborates in building the architecture of the website so that it is optimized and thus, obtains the maximum performance from the work of the search engines.

This specialist is responsible for optimizing the website, making it search engine friendly, especially for Google. The goal is to have it appear in the top positions in the search results performed by clients.

The main actions carried out are website audits, the study of keywords to position it, the optimization of web architecture and On Page, the design of link building strategies, among others.

Data Analyst
If there is one thing that has become clear with digital marketing, it is that everything is measurable estonia number data , and that it is also essential to carry out these measurements to improve the actions carried out and the results obtained.

For this reason, when carrying out a digital marketing campaign, it is essential that the results are measurable and analysable. It is a way of obtaining the necessary information to be able to channel the real results of the work carried out towards more specific objectives, with higher conversion rates.
This is the reason why it is necessary to have a data analyst profile in the marketing department, who is capable of establishing reliable web analytics systems, Social Networks, SEO, SEM…, as well as correctly interpreting the results.

The professions mentioned so far are the most in-demand and offer the most job opportunities within digital marketing, although there are others, such as SEM specialist or E-commerce Manager.
Once you have completed your studies, you can enter the job market through various means: providing services through a digital marketing agency, starting a business or offering services within the marketing department of a company.

Digital marketing agency
Digital marketing agencies are constantly looking for talent for a wide variety of profiles, offering their employees the opportunity to work on a multitude of projects that allow the specialist to develop professionally.