I successfully attracting and retaining
Posted: Mon Jan 06, 2025 6:13 am
Advertisers face significant challenges in ensuring campaign measurement and optimization in the era of data privacy.
It is essential that they bet on the use of high-tech ad tech with reach to their own media , luxembourg number data in addition to focusing on more profitable media channels for brands, as media costs increase, as one of the main strategies to find new and improved measurement and scalability tools, explains Juan Echaverría , CEO and Co-founder of Rocket Lab.
In Spain, the use of online banking is growing at a good pace
Currently, 7 out of 10 Internet users frequently access banking services through the online channel , according to the INE. This figure is 14.7% higher than the figure recorded before the pandemic.
Mobile banking apps are a key factor in customers by offering convenience, simplicity and security when managing money, Rocket Lab says.
Through these apps, users decide and prioritize one bank over another. For this reason, mobile digital advertising is important.
“For this reason, the rapid digital transformation requires app marketers to quickly adapt their products to an intuitive environment and improve their optimization, acquisition, onboarding experiences, customer base and user retention, essential capabilities to position themselves as leaders and favorites in the mobile banking market,” explains Eloísa Rodríguez, Managing Director EMEA, Rocket Lab.
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It is essential that they bet on the use of high-tech ad tech with reach to their own media , luxembourg number data in addition to focusing on more profitable media channels for brands, as media costs increase, as one of the main strategies to find new and improved measurement and scalability tools, explains Juan Echaverría , CEO and Co-founder of Rocket Lab.
In Spain, the use of online banking is growing at a good pace
Currently, 7 out of 10 Internet users frequently access banking services through the online channel , according to the INE. This figure is 14.7% higher than the figure recorded before the pandemic.
Mobile banking apps are a key factor in customers by offering convenience, simplicity and security when managing money, Rocket Lab says.
Through these apps, users decide and prioritize one bank over another. For this reason, mobile digital advertising is important.
“For this reason, the rapid digital transformation requires app marketers to quickly adapt their products to an intuitive environment and improve their optimization, acquisition, onboarding experiences, customer base and user retention, essential capabilities to position themselves as leaders and favorites in the mobile banking market,” explains Eloísa Rodríguez, Managing Director EMEA, Rocket Lab.
Newsletter
Subscribe to our newsletter!
Follow MarketingDirecto.com on WhatsApp