The integration results were good, so we decided
Posted: Mon Jan 06, 2025 6:23 am
We teach children aged 6 to 14 soft skills online: how to distinguish emotions, build communication, be organized – skills that help solve life problems and successfully communicate with other people. Business model: a monthly program with recurring payments (subscription). For each age group, specialists create an individual program, which is 90% practical classes. Parents can choose four different training formats: free trial, standard, optimal and premium. Before switching to a paid program, new clients pay a one-time registration fee for access to the platform, allocated space in the cloud storage, technical maintenance of meetings and classes in the online format.
Ukids is an online soft-skills academy for children aged 6-14, with a target audience of Russian-speaking mothers aged 28-25. How they advertised before We worked with different channels with a total promotion budget of 6 million rubles per month. In Telegram, we collaborated with bloggers and posted partner posts. to try advertising in Telegram Ads to increase the flow of targeted applications . Metrics like increased product awareness or maximum subscriber reach were interesting, but we focused on the number of applications. How Telegram Ads were launched We started paying for advertising in Telegram Ads through OneSpot in mid-August 2022.
The main traffic was directed to the bot to bosnia and herzegovina whatsapp phone number share benefits and motivate people to leave requests. We also used channel advertising , where lead generation was slower, through warming up. We started with minimal CPM: 2–2.5 euros, and then raised the rate depending on the cost of the lead. But first things first. Step by step it looked like this: We made a selection of thematic channels and formulated an advertising offer for each one. The first step of promotion in Telegram Ads is preparing several offers and selecting channels We evaluated the results and found the most effective ads and topics (the most effective for us were psychology, child rearing, and medicine).
Ukids is an online soft-skills academy for children aged 6-14, with a target audience of Russian-speaking mothers aged 28-25. How they advertised before We worked with different channels with a total promotion budget of 6 million rubles per month. In Telegram, we collaborated with bloggers and posted partner posts. to try advertising in Telegram Ads to increase the flow of targeted applications . Metrics like increased product awareness or maximum subscriber reach were interesting, but we focused on the number of applications. How Telegram Ads were launched We started paying for advertising in Telegram Ads through OneSpot in mid-August 2022.
The main traffic was directed to the bot to bosnia and herzegovina whatsapp phone number share benefits and motivate people to leave requests. We also used channel advertising , where lead generation was slower, through warming up. We started with minimal CPM: 2–2.5 euros, and then raised the rate depending on the cost of the lead. But first things first. Step by step it looked like this: We made a selection of thematic channels and formulated an advertising offer for each one. The first step of promotion in Telegram Ads is preparing several offers and selecting channels We evaluated the results and found the most effective ads and topics (the most effective for us were psychology, child rearing, and medicine).