Make it easy for customers to sign up for emails
Posted: Mon Jan 06, 2025 6:41 am
But one trick you can use is to find and optimize long-tail keywords to get higher rankings in the SERPs.
These are long-form keywords that are more niche and appeal to a specific audience. Because they tend to have lower search volumes than shorter, more popular keywords, they are easier to rank for.
In the example below, the shorter keyword "how to build backlinks" has a very high search difficulty and is difficult to rank for. If you instead use the longer keyword "how to build backlinks for ecommerce", you can not only rank for it, but also reach a more relevant audience.
long tail keyword example
#4. Focus on video marketing
Video usage has grown steadily panama whatsapp over the years, with 91% of marketers expected to use it in 2023, according to Wyzowl’s latest report.
If you want to use this trend to your advantage, start using videos in your content strategy.
Videos are a great way to deliver a lot of information in an engaging way and are perfect for sharing on social media platforms.
You can use videos to explain to people how to use your products, tell your brand story, educate, inform, or entertain in a variety of ways.
Every marketer needs an email list to nurture leads, and building one can be tricky.
One trick you can use is to provide multiple opt-in points to allow site visitors to sign up for your emails.
You can insert a banner at the top with a subscription option, add a form to the footer, create pop-ups and more.
Be sure to offer an incentive to sign up. This could be access to free content, a discount or offer, or anything of value to your target audience.
These are long-form keywords that are more niche and appeal to a specific audience. Because they tend to have lower search volumes than shorter, more popular keywords, they are easier to rank for.
In the example below, the shorter keyword "how to build backlinks" has a very high search difficulty and is difficult to rank for. If you instead use the longer keyword "how to build backlinks for ecommerce", you can not only rank for it, but also reach a more relevant audience.
long tail keyword example
#4. Focus on video marketing
Video usage has grown steadily panama whatsapp over the years, with 91% of marketers expected to use it in 2023, according to Wyzowl’s latest report.
If you want to use this trend to your advantage, start using videos in your content strategy.
Videos are a great way to deliver a lot of information in an engaging way and are perfect for sharing on social media platforms.
You can use videos to explain to people how to use your products, tell your brand story, educate, inform, or entertain in a variety of ways.
Every marketer needs an email list to nurture leads, and building one can be tricky.
One trick you can use is to provide multiple opt-in points to allow site visitors to sign up for your emails.
You can insert a banner at the top with a subscription option, add a form to the footer, create pop-ups and more.
Be sure to offer an incentive to sign up. This could be access to free content, a discount or offer, or anything of value to your target audience.