To create compelling local content

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SERP
A search engine results page (SERP) is what you see after submitting a search query. In addition to organic search results, SERPs usually include paid search and pay-per-click ads .

The best content comes from putting yourself in your target audience’s shoes. SERPs help you do that. Not sure what content to produce? Type in relevant keywords and review the results. You’ll get an endless list of popular local content topics that you can use to create valuable resources.

The best benefit of using SERPs is peru whatsapp that it provides you with local results that you can structure to appeal to a wide range of audiences.


SERP - Google
For example, the screenshot above shows “best shoes in Los Angeles” as an input. While the search results mostly show blogs about Los Angeles, similar queries are asked for the entire state. The blogs are primarily aimed at local audiences. But they can add value to those in a foreign country planning to visit the city.

Existing data
you should also look at existing content in your SaaS content marketing strategy. Understanding existing data will help you identify untapped areas and make better content decisions.

You can use tools like Google Search Console . It will show you which of your existing content gives you the most visibility. This means that Google has deemed your existing content relevant to this topic.