3 Ways Brands Can Personalize Their Marketing Strategies

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In this way, personalization develops a unified view of each customer's purchasing journey and helps your brand meet their needs and desires individually and in detail.

The technology
It is the most important factor that transforms normal marketing strategies into hyper-personalized initiatives.

Regular marketing requires basic data that can be collected through social media marketing automation and data analytics. Personalization, on the other hand, facilitates the collection poland whatsapp of granular data using AI technologies such as NLP and machine learning, predictive analytics, emotional responses, big data analytics, and recommendation engines. The latter can then offer customers a more personalized shopping experience.

(With Examples!)
Let’s try to understand how personalization works through the three examples listed below.

HealthifyMe
HealthifyMe is an app created in 2012 that has grown to become the most loved health and fitness app in India.

HealthifyMe has partnered with CleverTap, a leading mobile marketing platform, to personalize its users’ diet and fitness plans. The app helps its users track their water intake and calories, and provides them with personalized cloud-based fitness and nutrition coaching programs.

Using customer journey maps and AI-driven data, HealthifyMe engages and retains its users throughout their digital fitness journey. It creates strategies using the best channels to deliver the right message to the right user at the right time.