Space of Sound is one of Madrid's most electrifying Sunday parties and now it's back with even more force. Provocation is the key word in its latest advertising campaign.
“Friends and strangers, see you in the toilets…” is the motto of the huge banner that dominates the Plaza de Pedro Zerolo (Madrid). The party will take place on Sunday, August 28 , and will be one of the most talked about electronic music events in Madrid.
At its official launch, Space of Sound implemented the well-known ECO-NFTs (an israel number data ecological digital certificate of authenticity associated with a single digital file) to avoid cloning and generate a community of users. “ Through ECO-NFTs we want to give each person a little piece of the brand ,” Space of Sound said.
The most impactful campaign
The company decided that, in addition to digitalisation, they needed to be on the streets of Madrid, with their customers. The team chose Plaza Pedro Zerolo for its diversity and social integration.
Their motto “friends and strangers, see you in the bathrooms…” represents boys and girls of any sexual orientation, social position etc. They can be friends or strangers, but they come together in one place, the Space of Sound bathrooms.
This campaign takes place during Pride Month 2022 , where they defend the need to create leisure spaces in which anyone can feel included and safe.