Unilever Philippines launches a metaverse for Dove
Posted: Mon Jan 06, 2025 9:08 am
Dove is another brand that has joined the metaverse craze, and it does so with #RealMomsVillage . It is a space dedicated to mothers busy raising and caring for their children so they can “disconnect, socialize and be productive at the same time.”
Unilever Philippines has created this virtual universe for mothers who use their Baby Dove products. “Conceived as a virtual hub where mothers can come together, the Baby Dove #RealMomsVillage is a game-changing experience for mothers who want to delve deeper into childcare and adventure at the same time ,” they say.
They go on to stress that this will “allow them to immerse themselves in a whole new level of kuwait number data experience alongside other mothers who share the same goals and aspirations of having a break while still giving their best to their children.” It is also a way of sharing experiences, challenges and perspectives on motherhood and parenting.
However, the question of available time, which is scarce for mothers and fathers, comes into play here. The firm has taken this into account, creating virtual centres in its village so that the moments in which they are involved are productive.
For example, the royal care center is intended to allow them to “enjoy baby bath time while learning which products are suitable for their child’s skin .” The café, meanwhile, becomes a space to talk to other mothers and offer them parenting tips.
Of course, the biggest incentive for mothers is that they can earn rewards. By exchanging U-COINVille , recently launched by Unilever Philippines, we can acquire discounts and other benefits.
Dove is one of the latest brands to bet on the metaverse to reach a specific niche audience. The Euroleague , on the other hand, has launched its own virtual space to bring the games to this level. It has done so so that fans can hang out with other fans, play mini-games and even earn virtual coins to unlock content. Another example is Spotify Island in Roblox.
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Unilever Philippines has created this virtual universe for mothers who use their Baby Dove products. “Conceived as a virtual hub where mothers can come together, the Baby Dove #RealMomsVillage is a game-changing experience for mothers who want to delve deeper into childcare and adventure at the same time ,” they say.
They go on to stress that this will “allow them to immerse themselves in a whole new level of kuwait number data experience alongside other mothers who share the same goals and aspirations of having a break while still giving their best to their children.” It is also a way of sharing experiences, challenges and perspectives on motherhood and parenting.
However, the question of available time, which is scarce for mothers and fathers, comes into play here. The firm has taken this into account, creating virtual centres in its village so that the moments in which they are involved are productive.
For example, the royal care center is intended to allow them to “enjoy baby bath time while learning which products are suitable for their child’s skin .” The café, meanwhile, becomes a space to talk to other mothers and offer them parenting tips.
Of course, the biggest incentive for mothers is that they can earn rewards. By exchanging U-COINVille , recently launched by Unilever Philippines, we can acquire discounts and other benefits.
Dove is one of the latest brands to bet on the metaverse to reach a specific niche audience. The Euroleague , on the other hand, has launched its own virtual space to bring the games to this level. It has done so so that fans can hang out with other fans, play mini-games and even earn virtual coins to unlock content. Another example is Spotify Island in Roblox.
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Subscribe to our newsletter!