Maintain email deliverability and avoid spam filters
Posted: Mon Jan 06, 2025 9:45 am
- Customer Loyalty: Drip campaigns aren't just for acquiring new customers. They can also be used to nurture existing customers, encourage upsells or cross-sells, and foster long-term loyalty.
Businesses can engage their customers and increase conversions using email marketing. However, if your emails end up in the spam folder, your efforts can go to waste. To maintain email deliverability and avoid spam filters, there are several best practices to follow:
- Use a reliable email service provider (ESP): Choosing the right ESP is essential to maintaining good email deliverability. Look for a provider with a solid reputation and strong spam switzerland whatsapp filtering capabilities. It should also offer features like authentication and encryption to protect messages and ensure they reach the recipient's inbox.
To avoid being flagged as spam, make sure your email content is engaging and personalized. Segment your email list based on recipient interests or preferences and tailor your content accordingly. Avoid using excessive capitalization, exclamation points, or words that are commonly associated with spam.
- Monitor and manage your email sending reputation: An important aspect of maintaining email deliverability is monitoring and managing your sending reputation. Regularly check your sender score, which indicates the quality of your email practices. If your score is low, take steps to improve it and avoid being blacklisted.
Businesses can engage their customers and increase conversions using email marketing. However, if your emails end up in the spam folder, your efforts can go to waste. To maintain email deliverability and avoid spam filters, there are several best practices to follow:
- Use a reliable email service provider (ESP): Choosing the right ESP is essential to maintaining good email deliverability. Look for a provider with a solid reputation and strong spam switzerland whatsapp filtering capabilities. It should also offer features like authentication and encryption to protect messages and ensure they reach the recipient's inbox.
To avoid being flagged as spam, make sure your email content is engaging and personalized. Segment your email list based on recipient interests or preferences and tailor your content accordingly. Avoid using excessive capitalization, exclamation points, or words that are commonly associated with spam.
- Monitor and manage your email sending reputation: An important aspect of maintaining email deliverability is monitoring and managing your sending reputation. Regularly check your sender score, which indicates the quality of your email practices. If your score is low, take steps to improve it and avoid being blacklisted.