To learn more, you can read our guide on how to use AI to generate content. But keep in mind that while AI can be a helpful resource, it’s also important to personalize content to ensure it fits germany phone number your nonprofit’s voice.
28. Digital giving campaigns that use segmentation can increase revenue by up to 760% compared to non-segmented campaigns.
Segmentation means dividing an audience into smaller groups based on specific characteristics or behaviors. This allows you to tailor messages to each group, making them more relevant and effective.
For effective email segmentation, we recommend Drip, which WPBeginner uses for email marketing campaigns. Drip’s powerful segmentation tools significantly improved our email marketing results.
With Drip, we can create highly targeted emails based on specific user actions or characteristics. For example, if a subscriber clicks on a specific link in our emails, we can mark them as interested in that topic. This allows us to send them more relevant content in the future.
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Read our article on why to switch from Mailchimp to Drip to learn more about this email marketing tool.
Other Communication and Content Marketing Strategies for Nonprofits
61% of donors want to hear stories about an organization’s impact and how its services are helping.
84% of donors said they would be more likely to donate if a match was provided.
Nonprofits send an average of 3 newsletter emails and 2 donation appeals per month.
46% of nonprofits primarily share news, upcoming events, and marketing plans.
45% of nonprofits focus on showing how they can help.
41% of nonprofits focus on delivering an optimistic message most of the time.
30% of nonprofits regularly share inspirational stories.
25% of nonprofits frequently demonstrate their expertise.