Use 13 common digital marketing methods to expand your marketing funnel

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As long as you master the marketing funnel , you don't need to start from scratch. You can quickly master digital transformation by looking at the cases.

You can first use omnichannel thinking to imagine the customer journey of consumers, and list all the digital marketing methods you have heard of.

Then, refer to the marketing funnel, classify those methods, and finally choose the digital marketing suitable for the company.

For example, digital advertising, social marketing or SEO search engine optimization is used at the upper level to enhance brand awareness and reach potential customers; inbound marketing and content marketing are widely used at the middle and lower levels to attract high-potential customers who are more interested in the brand and cultivate more india whatsapp phone number possibilities. Loyal customers who close deals.
Social marketing hopes to increase brand awareness, exposure and traffic by sharing information on social platforms. Different from other marketing methods, social marketing focuses on "interaction" and "relationship building", which not only conveys brand value, but also furthers two-way communication with potential customers.

According to the latest Data Reportal 2024 survey "DIGITAL 2024: TAIWAN" , Taiwan has 19.2 million social software users, equivalent to 80.2% of Taiwan's total population. Brands can operate common social platforms such as Facebook and Instagram, and use text, pictures, links, videos, chat rooms, etc. to reach the widest audience.

8 types of digital marketing in the TOFU stage: increasing brand awareness and reach
The main purpose of the TOFU stage is to increase consumers' awareness of the brand, and the strategy focuses on increasing the customer base and breadth of reach. Therefore, a layout with multiple touch points is essential.

digital advertising
The most basic and common strategy is to place digital ads. Brands can place ads on third-party websites to reach more potential customers. Such ads include banners, sidebars, video ads, etc. Common ad types include Google Ads, FB ads, IG ads, and LINE LAP.