Taptap Digital , an omnichannel advertising and marketing intelligence company, today announces its partnership with VIOOH, a global leader in the digital Out Of Home (OOH) advertising market.
This partnership provides access to global inventory, using Taptap’s geospatial intelligence for data-driven omnichannel media buying. It also aims to make Digital Out Of Home (DOOH) more accessible and effective for both agencies and advertisers. Key markets included in this partnership are Spain and Germany, followed by Italy, the United Kingdom and the United States, among others.
with Taptap’s Demand-Side Platform (DSP) gives advertisers immediate access to JCDecaux’s premium digital transportation inventory, billboards and street furniture, enabling them to plan and execute more contextually relevant media campaigns. The programmatic OOH inventory offers transparency throughout all transactions and plans to expand to include airport inventory later this year.
“We are pleased to announce that VIOOH OOH delivery is now accessible via Taptap’s Sonata kuwait number data omnichannel DSP, which will provide advertisers with new tools and broad reach for digital OOH campaigns ,” said Alvaro Mayol , Chief Product & Technology Officer at Taptap Digital. “This integration brings together VIOOH’s scalable delivery with Taptap’s geospatial intelligence, enabling more advanced DOOH planning, buying and measurement bolstered by multiple data sets that connect online and offline.”
“Our partnership will give more advertisers access to a high-quality, targeted and flexible media activation platform for their OOH campaigns ,” says Gavin Wilson , Chief Revenue Officer at VIOOH. “We are excited to work with Taptap to deliver campaigns that use geospatial intelligence combined with VIOOH’s premium OOH delivery to launch more meaningful campaigns, driving efficiency and optimised results.”
By offering a flexible, one-to-many medium that fits the budgets of small and large advertisers, VIOOH ensures a rigorous creative moderation process to ensure the authenticity of all data and give brands the opportunity to reach audiences on the fly in a fraud-free environment.
Advertisers can leverage Sonata Location Intelligence, Taptap’s geospatial intelligence platform, to evaluate, analyze and select potential OOH digital advertising placements with high reach and audience affinity. The omnichannel DSP makes it easy to buy and plan DOOH alongside other channels for a more effective multi-touchpoint campaign. Smart Groups, a new DSP feature for more targeted DOOH buying, allows users to group displays with custom settings (including CPM, creative and pacing).
Programmatic DOOH can be used as a standalone solution or as an important part of an omnichannel campaign, offering advertisers the opportunity to leverage a high-impact, brand-safe channel in today’s uncertain and changing environment.