[nextimize] presents addconversion , its virtual robot that exponentially automates the optimization of campaign management integrated with Google's DV360 platform with its own Artificial Intelligence algorithm. This solution empowers media planners, leading to a true disruption in campaign management that will change the way agencies and advertisers operate.
[nextimize] technology has been developed by Innobask engineers and data scientists in collaboration with Artificial Intelligence experts from Stanford University and Google since 2016. Today, it helps large clients and innovative agencies in Spain and Latin America that want to make the most of the power of a solution that helps them exponentially improve the KPIs of their advertising campaigns.
[nextimize ] is an international company that develops robotic technology based on Artificial Intelligence and automation for advertising that enhances the operational and business capabilities of advertisers. Since 2016, expert engineers in Artificial Intelligence from Innobask and AI professors from Stanford University began research that led them to develop, in collaboration with Google, a pioneering technology in the use of Machine Learning in advertising.
addconversion by [nextimize] is a plug&play solution that fully adapts to the needs of its clients. bahrain number data It is capable of making 34,000 daily optimizations compared to the 160 that are done manually on average per day, after carrying out 680,000 tests, since it works 24/7 with up to 10,000 lines of different tactical adjustments integrated with Google DV360 and without the dependence on cookies. In this way, it gives advertisers more time to focus on strategy, innovation, creativity and not on tactical operations, since it also allows them to make up to 680 plans compared to the average of 32 per day that they do on average.
This solution is based on the KPIs defined by traders and obtains useful learnings based on Artificial Intelligence that it implements automatically, thereby improving results on campaign objectives by more than 25%, reducing costs by 20% and increasing the time for strategic focus of teams by 70%.
addconversion by [nextimize] has a few key features that allow it to provide value from the first minute, without having to worry about anything other than the strategy.
Compliance: Audited in 2021 and in compliance with the GDPR
Security: maximum level of security under Azure Active Directory standard, certified by Google
Confidentiality: Generation of algorithmic cores per client with independent data silos
Smart Bidding Sync: AddConversion's learning algorithms communicate and collaborate with Google's campaign optimization algorithms, boosting results through such collaboration,
Supervision: Algorithm decisions within limit ranges and under supervision by a human team that reinforces algorithmic learning.
Target Inventories: Prioritizing Premium Inventories and Purging Ad Fraud