3 OMO marketing cases are shared personally!
Posted: Tue Jan 07, 2025 6:52 am
Digitalization brings convenience, but real-life experiences are often more touching. People rely on both virtual and physical experiences, so OMO cases are almost ubiquitous and have always been the focus of attention in various industries around the world. This article will take you to explore the latest trend of OMO virtual and real integration, and also select 3 OMO cases from different industries to extract the challenges and strategies of transforming OMO to help you win more new customers, reputation, performance and loyalty!
Table of contents
6 OMO-Related Consumer Trends
3 major growing pains in transforming OMO marketing
Use LINE to do OMO virtual and real integration
OMO marketing case sharing
Counter + e-commerce OMO case: online and offline jointly create 75% conversion rate
Real estate industry OMO case: digital transformation of property transmission services
Sports industry OMO case: marketing + dialogue to boost offline performance
Be the next OMO success story
OMO cases are blooming! 6 consumer trends related to the integration of virtual and real
OMO (Online Merge Offline) connects online and offline customer touchpoints and collects and integrates customer information to create a unified consumer experience. Its strategies are often closely linked to changes in consumer behavior. In this regard, we have collected relevant consumer trends :
49% of consumers prefer a mixed online and offline shopping experience, while only 29% prefer to shop solely online, and 22% prefer to only shop in physical stores. ( Source )
Proves that OMO’s virtual and real integration and omni-channel marketing can attract most consumers.
80% of consumers will conduct online research before purchasing, and social media will greatly influence consumer decision-making.
Digital marketing, social marketing, and UGC marketing are of great help in increasing online or offline conversion rates.
66% of consumers want brands to understand their unique needs.
Personalized recommendations, data integration, and the establishment of 360-degree customer profiles have become differentiated competitiveness for brands.
60% of consumers regard "convenience" as a key factor in the shopping experience.
Reduce the gap between online and offline, make good kuwait whatsapp phone number use of digital technology to improve convenience, and better meet consumer needs.
86% of consumers said they would leave a brand after 2 to 3 bad customer experiences.
Create a consistent and smooth customer experience online and offline to better retain customers.
85% of consumers are more willing to purchase products after participating in on-site experience activities.
Offline experience is still important, and experiential and gamified marketing accelerate consumer decision-making.
Based on the above, all industries around the world are paying attention to how to integrate online and offline to improve customer experience, integrate customer data, and achieve omni-channel marketing to meet the needs of modern consumers. However, in the process of OMO virtual and real integration, there are also challenges large and small that need to be overcome, which will be shared in the next section.
3 major growing pains in transforming OMO marketing
In the article [ Complete Analysis of OMO Virtual and Real Integration ], we mentioned that the three key integration keys of OMO are online and offline customer flow, data and service experience. After integration, more extended value will be brought. However, after exclusive interviews with multiple OMO cases, we found that these three aspects are often the growing pains that brand transformation OMOs often encounter.
Table of contents
6 OMO-Related Consumer Trends
3 major growing pains in transforming OMO marketing
Use LINE to do OMO virtual and real integration
OMO marketing case sharing
Counter + e-commerce OMO case: online and offline jointly create 75% conversion rate
Real estate industry OMO case: digital transformation of property transmission services
Sports industry OMO case: marketing + dialogue to boost offline performance
Be the next OMO success story
OMO cases are blooming! 6 consumer trends related to the integration of virtual and real
OMO (Online Merge Offline) connects online and offline customer touchpoints and collects and integrates customer information to create a unified consumer experience. Its strategies are often closely linked to changes in consumer behavior. In this regard, we have collected relevant consumer trends :
49% of consumers prefer a mixed online and offline shopping experience, while only 29% prefer to shop solely online, and 22% prefer to only shop in physical stores. ( Source )
Proves that OMO’s virtual and real integration and omni-channel marketing can attract most consumers.
80% of consumers will conduct online research before purchasing, and social media will greatly influence consumer decision-making.
Digital marketing, social marketing, and UGC marketing are of great help in increasing online or offline conversion rates.
66% of consumers want brands to understand their unique needs.
Personalized recommendations, data integration, and the establishment of 360-degree customer profiles have become differentiated competitiveness for brands.
60% of consumers regard "convenience" as a key factor in the shopping experience.
Reduce the gap between online and offline, make good kuwait whatsapp phone number use of digital technology to improve convenience, and better meet consumer needs.
86% of consumers said they would leave a brand after 2 to 3 bad customer experiences.
Create a consistent and smooth customer experience online and offline to better retain customers.
85% of consumers are more willing to purchase products after participating in on-site experience activities.
Offline experience is still important, and experiential and gamified marketing accelerate consumer decision-making.
Based on the above, all industries around the world are paying attention to how to integrate online and offline to improve customer experience, integrate customer data, and achieve omni-channel marketing to meet the needs of modern consumers. However, in the process of OMO virtual and real integration, there are also challenges large and small that need to be overcome, which will be shared in the next section.
3 major growing pains in transforming OMO marketing
In the article [ Complete Analysis of OMO Virtual and Real Integration ], we mentioned that the three key integration keys of OMO are online and offline customer flow, data and service experience. After integration, more extended value will be brought. However, after exclusive interviews with multiple OMO cases, we found that these three aspects are often the growing pains that brand transformation OMOs often encounter.