Marketing Cloud terminal value: personalized consumption experience
Posted: Tue Jan 07, 2025 8:30 am
With multi-channel data and automatic journeys set accordingly, we can focus on each consumer and implement a personalized consumption experience. Coupled with the calculations of AI and machine learning, the original database can be further optimized to more accurately predict consumer preferences, conduct segmentation management based on customer value , and understand which channels, at which times, and which messages to send will have the best effect.
In the stage of triggering marketing communication, you can also set up sending messages through different channels through the single interface of Salesforce. There are many modules in the switzerland whatsapp phone number Marketing Cloud that can operate independently. You can design customized marketing materials for different channels and make more personalized settings. Here are a few of them:
Email Studio: Specially used to produce Email marketing content, EDM, etc. It can also be used to integrate management and track email opening and click results.
Web Studio: Mainly used to create official websites or other Landing Pages.
Advertising Studio: Used to create ads and comprehensively manage different advertising channels such as natural search, social media, and display advertising.
Mobile Studio: Specially used to create SMS marketing content and push messages within the APP. If an enterprise thinks that the cost of SMS communication is too high, it may consider the PNP notification messaging solution provided by Martech company Crescendo Labs . As long as the member's mobile phone number is in the Salesforce database, brands can use notification-based messaging solutions to replace SMS messages at a lower cost.
In the stage of triggering marketing communication, you can also set up sending messages through different channels through the single interface of Salesforce. There are many modules in the switzerland whatsapp phone number Marketing Cloud that can operate independently. You can design customized marketing materials for different channels and make more personalized settings. Here are a few of them:
Email Studio: Specially used to produce Email marketing content, EDM, etc. It can also be used to integrate management and track email opening and click results.
Web Studio: Mainly used to create official websites or other Landing Pages.
Advertising Studio: Used to create ads and comprehensively manage different advertising channels such as natural search, social media, and display advertising.
Mobile Studio: Specially used to create SMS marketing content and push messages within the APP. If an enterprise thinks that the cost of SMS communication is too high, it may consider the PNP notification messaging solution provided by Martech company Crescendo Labs . As long as the member's mobile phone number is in the Salesforce database, brands can use notification-based messaging solutions to replace SMS messages at a lower cost.