According to Mark Kopera, Head of Product at Moat
Posted: Tue Jan 07, 2025 8:34 am
advertisers to transact based on the amount of on-screen advertising they desire.
Teads has developed a new integration with Moat, Oracle Data Cloud services, which allows clients to customize the viewability (screen time) of their ads and pay only based on the needs of each advertiser , with the entire process being audited by Moat.
With this development, Teads allows advertisers to use austria phone number their own viewability metrics and achieve the lowest possible cost per visible impression (effective cost). Impressions that do not meet the required viewability specifications will be free of charge for the client .
“Advertisers need new buying models where viewability is the currency. We took the initiative because we understand that it doesn’t make sense for clients to pay for an impression that isn’t viewable ,” said Bertrand Quesada, CEO of Teads. “The combination of our non-intrusive formats, Teads’ AI and the new integration with Moat, gives advertisers the ability to achieve the most effective cost , in a completely transparent and user-friendly way.”
on Oracle Data Cloud, “We fully support this initiative as we believe this is a transparent way to enable customers to purchase only those impressions that are useful to them.”
According to Philip Bryant, Sr. Marketing Manager for ASICS North America, “We have had very good viewability results with Teads so far, and we look forward to utilizing the new vCPM purchasing model to ensure even greater performance from our campaigns.”
Teads has developed a new integration with Moat, Oracle Data Cloud services, which allows clients to customize the viewability (screen time) of their ads and pay only based on the needs of each advertiser , with the entire process being audited by Moat.
With this development, Teads allows advertisers to use austria phone number their own viewability metrics and achieve the lowest possible cost per visible impression (effective cost). Impressions that do not meet the required viewability specifications will be free of charge for the client .
“Advertisers need new buying models where viewability is the currency. We took the initiative because we understand that it doesn’t make sense for clients to pay for an impression that isn’t viewable ,” said Bertrand Quesada, CEO of Teads. “The combination of our non-intrusive formats, Teads’ AI and the new integration with Moat, gives advertisers the ability to achieve the most effective cost , in a completely transparent and user-friendly way.”
on Oracle Data Cloud, “We fully support this initiative as we believe this is a transparent way to enable customers to purchase only those impressions that are useful to them.”
According to Philip Bryant, Sr. Marketing Manager for ASICS North America, “We have had very good viewability results with Teads so far, and we look forward to utilizing the new vCPM purchasing model to ensure even greater performance from our campaigns.”