Regarding your latest developments, how are you facing the challenge of unified digital activation?
Posted: Tue Jan 07, 2025 8:49 am
What formats and devices does Tradelab work with and what advantages does this platform offer advertisers?
At Tradelab we operate on all devices and formats. Currently, 95% of formats are available in bahamas phone number programmatic, and in terms of devices, we also refer to DOOH and connected TV. It is also important to mention DCO, which implies a lower cost of creatives, knowing that it is a single creative that rotates to show the user the one that most resembles their profile (thanks to individual dimensions and geolocation), carrying out AB tests to find out which ones work best. DCO contributes to improving optimization and provides reporting with micro-insights that help improve future campaigns.
Advertisers primarily gain a partner who offers them greater opportunities in terms of efficiency, relevance and precision. It is about showing them how to optimize their marketing strategy by connecting technologies. We support advertisers who really want to tackle their funnel through consolidation and scoring. A comprehensive view of the customer that includes data-driven and multi-channel activation, including the introduction of new KPIs. This is when the Marketer really begins to save costs and increase the ROI of their campaigns.
We have strengthened our Social Media offering by creating a group of certified Facebook Blueprint Buyer and Planner experts. This means that Facebook certifies full control of the platform's purchasing, segmentation and measurement tools, as well as full control of the creation and purchase of ads on the platform. Through our advanced purchasing and analysis solutions, we enable advertisers to achieve greater return on investment thanks to a consolidated programmatic vision. This allows us to deploy activation strategies that are harmonized with those of programmatic campaigns, while guaranteeing maximum performance, adopting a data-driven, full-funnel, multi-platform and unified approach.
Does data-driven marketing necessarily imply the internalization of skills and tools?
At Tradelab we operate on all devices and formats. Currently, 95% of formats are available in bahamas phone number programmatic, and in terms of devices, we also refer to DOOH and connected TV. It is also important to mention DCO, which implies a lower cost of creatives, knowing that it is a single creative that rotates to show the user the one that most resembles their profile (thanks to individual dimensions and geolocation), carrying out AB tests to find out which ones work best. DCO contributes to improving optimization and provides reporting with micro-insights that help improve future campaigns.
Advertisers primarily gain a partner who offers them greater opportunities in terms of efficiency, relevance and precision. It is about showing them how to optimize their marketing strategy by connecting technologies. We support advertisers who really want to tackle their funnel through consolidation and scoring. A comprehensive view of the customer that includes data-driven and multi-channel activation, including the introduction of new KPIs. This is when the Marketer really begins to save costs and increase the ROI of their campaigns.
We have strengthened our Social Media offering by creating a group of certified Facebook Blueprint Buyer and Planner experts. This means that Facebook certifies full control of the platform's purchasing, segmentation and measurement tools, as well as full control of the creation and purchase of ads on the platform. Through our advanced purchasing and analysis solutions, we enable advertisers to achieve greater return on investment thanks to a consolidated programmatic vision. This allows us to deploy activation strategies that are harmonized with those of programmatic campaigns, while guaranteeing maximum performance, adopting a data-driven, full-funnel, multi-platform and unified approach.
Does data-driven marketing necessarily imply the internalization of skills and tools?