"The average in-view time of Teads formats, audited by
Posted: Tue Jan 07, 2025 9:38 am
Therefore, Cocallemen warns that adapting to the mobile world as the primary medium and in an environment that operates basically without sound, implies changing the way we conceive creativity, focusing less on people talking in front of the camera and more on creating interesting and attractive scenes, including captions (headlines) if necessary to explain with words.
The Teads professional says that increasing the viewing time of videos on digital channels is a benin phone number challenge. He points out that a large part of the investment in advertising video goes to the Facebook and YouTube platforms, and "we cannot forget that these platforms were not born as an advertising medium, Facebook was born to connect people and YouTube so that users could share content generated by themselves." He is clear that the preroll type video formats used on these platforms do not offer the best experience to the user. The in-view time of advertising is closely related to the environment in which the advertising appears and the type of consumption of the content. On Facebook, for example, the speed at which the user scrolls is much higher than the speed at which an article is read in an online newspaper, which directly affects the in-view time IAS and MOAT, is above 11 seconds ," he says, explaining that "they do not force the user to watch advertising to access the content and the advertising is in a professional editorial content environment, completely safe for brands."
“We need to explore more” is one of the most important messages Cocallemen sends out. And it shows that, despite the belief that everything is measurable thanks to data, “the real adventure is in creating new forms of advertising that have no previous reference” and states that the way to do this “is for all parties (advertiser, creative agency, media agency and technology provider) to work together on the projects.”
The Teads professional says that increasing the viewing time of videos on digital channels is a benin phone number challenge. He points out that a large part of the investment in advertising video goes to the Facebook and YouTube platforms, and "we cannot forget that these platforms were not born as an advertising medium, Facebook was born to connect people and YouTube so that users could share content generated by themselves." He is clear that the preroll type video formats used on these platforms do not offer the best experience to the user. The in-view time of advertising is closely related to the environment in which the advertising appears and the type of consumption of the content. On Facebook, for example, the speed at which the user scrolls is much higher than the speed at which an article is read in an online newspaper, which directly affects the in-view time IAS and MOAT, is above 11 seconds ," he says, explaining that "they do not force the user to watch advertising to access the content and the advertising is in a professional editorial content environment, completely safe for brands."
“We need to explore more” is one of the most important messages Cocallemen sends out. And it shows that, despite the belief that everything is measurable thanks to data, “the real adventure is in creating new forms of advertising that have no previous reference” and states that the way to do this “is for all parties (advertiser, creative agency, media agency and technology provider) to work together on the projects.”