Taking a cue from the changes Google is making to the way local services work in search results, let’s dive deeper into this topic to understand what needs to be included and where , so that your site can give you the traffic results you’re hoping for.
Unlike anything else that may be on your site, the first belgium phone number important piece of information is that NAP data directly influences the ranking of your content, because Google uses it. We are therefore not talking about something that influences SEO and ranking (only) because it influences the judgment that users have of you. We are talking about an element that also has a direct impact on the more technical facets of the SERP.
NAP Data: What You Need to Know
The acronym NAP stands for Name Address Phone . Which simply means: name, address, telephone . If you want to translate it into Italian, it would become the NIT data. This is what is usually in the footer of your site . If it is not there, you should immediately take care of inserting it.
The footer is in fact an area that is sometimes not perceived as important precisely because it is located… at the bottom. But given how websites have been structured over the years, users who carry out some targeted searches do so by looking at the lowest part of a website first .
This is why, for example, it is not a good idea to have a website where the bottom never reaches, because this actually prevents you from checking the important information that is entered in this area.
The NAP data is what should be on your business card . You must then enter the name, which is also the name of the company you registered when you started your business, a valid and complete address and a telephone number. The name serves to reiterate which company the user could be addressing, even if the name given for example to the website does not correspond.