Let us imagine several fairly typical situations related to the decomposition of goals.
A man prepares to speak at a conference on SMM
The performance will take place in a week. A presentation needs to be prepared for it.
Decomposition:
Monday. Make a presentation plan according to the text of the speech.
Tuesday. Think over the graphic design of the presentation.
Wednesday. Write the text content of the presentation.
Thursday. Layout the presentation.
Friday: Conduct a solo rehearsal of canada phone data the presentation, covering the main points of the report in the presentation.
Saturday. Conduct a trial performance in the presence of colleagues.
Sunday. Speak at a conference.
Small online cosmetics store wants to increase profits by 20%
Decomposition:
The initial goals were to increase the average bill and improve the conversion rate to purchase.
Further decomposition of the problem of “increasing the average bill”:
Special offers "second item with 30% discount"
Implementation of a loyalty program with the accumulation of bonus points, which can be used to pay up to 50% of the purchase price
Implementation of free delivery for orders over 2,000 rubles
Offer of sets "mascara + eyeliner", "lip pencil + tint"
Further decomposition of the task of “increasing conversion to purchase”:
Expansion of the product range
Improving the usability of the online store - adding the function "compare product", "add to favorites"
Setting up a trigger mailing for those who added products to the cart but did not place an order
The specialist wants to leave employment and go freelance
Decomposition:
Create savings that will last for 6 months.
Allocate 10% of your income to training in self-organization of your daily routine.
Read specialized publications for an hour daily.
Create a portfolio.
Start looking for orders on freelance exchanges and Telegram channels.
A small company selling non-metallic materials wants to expand its business within six months
Decomposition:
Increase the number of clients by 20%.
Open two new offices.
The following division into tasks:
Increase in the number of clients:
Start using a new promotion channel — Yandex Promo Pages
Start blogging and publish 5 articles per month
Conduct SEO work on website promotion to increase traffic
Create and launch a company group on VKontakte
Opening of new offices:
Find suitable locations for offices
Calculate the cost estimate for opening new offices
Make repairs to the premises
Select and train staff to work in new offices