greatest waste is creating a product

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With Eric Ries' vision, the principle of waste reduction acquires new shades of meaning: the fundamental vision is that the most efficient innovation is that for which there is a real need on the part of users. Everything that does not contribute to quickly satisfying a real market need is a waste. In other words, the- or a service - that no one wants, and that therefore would not bring any significant improvement to its reference context. Find out how to Validate YOUR new Business Idea with the Lean Design Sprint method And immediately generate NEW Profiled Customers and Turnover with the support of Online… in 45 days or less.


Access the Free Training! Lean Manufacturing and Customer Developmentaustralia telegram data e already discussed here, refers to the Customer Development process , formalized by Steve Blank back in 2005. The influence of the Customer Development process is of key importance in arguing – based on the research work developed by Blank – that in most innovation processes the riskiest aspect is not the technology, but the market. Before embarking on the innovative product development process, a startup has the primary need to implement structured and repeatable strategies to identify and understand its customers (i.