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But let's now delve a little deeper into the choices and method used to structure the digital strategy of the WelcomeTheatre project. To define the scenario, the audience, the identity and the positioning of the newborn WelcomeTheatre brand , I used as a starting point an experimental tool, the Web Marketing Canvas , which I had conceived and designed a few months before the start of this project for this type of use. The Web Marketing Canvas (WMC), which I have already told you about in this other article , is a visual, practical and collaborative tool to precisely define your web strategy, starting o you are, your values ​​and the objectives you want to achieve.


In the suitcase of useful tools for creating an effective digital strategy, cambodia telegram data this tool must necessarily be there. The Canvas can be downloaded for free from the website, and once filled in, it offers a clear and concrete vision of your online business and the actions to be implemented to validate and then launch it. Now I will also try to summarize in a super-synthesis the proposed strategy and its assets (tactics used). STRATEGY: Being present where our audience is, building authority and familiarity with the Brand; Conversion Marketing Funnel; Liquid and adaptable Business Model. ASSET: Communication and marketing built around the needs and desires of real people (definition of Personas, personalized funnels, survey funnels) WT audience division into two macro target