So, if we want to get relevant organic traffic in a world of semantic searches, the first thing we'll need to do is get Google to understand what specific information entity your content is about.
How can we do this?
Well, there are two actions we can take… and we will have to apply both.
1.- Data marking (direct or explicit disambiguation)
We will use data markup that tells search engines unambiguously what entity they find in our content.
This is what is known as direct or explicit disambiguation, since we carry it out ourselves on-page.
It is best to do this with Schema.org structured data , since this project is carried out by Google, Microsoft, Yahoo and Yandex.
Can you be more sure that search engines will interpret it correctly?
I don't think so
You can markup data directly in the code, but there are countless plugins and addons that will help you do it in a more automated way on most platforms.
But where you can always do it easily is in the Search Console data markup tool .
The truth is that it couldn't be simpler:
Youtube video thumbnail