Decoding the Google Assistant algorithm
The Google Assistant algorithm is explained as follows: being a system managed by Google, the assistant operates according to the "traditional" logic of local search.
In most cases, a voice-activated search to find a place to shop, eat, or get some service will return Local Pack results. The key tip for SEOs looking to optimize visibility and market share on the Google Assistant is to optimize for rankings within the Local Pack.
Google Assistant Optimization via Local Pack
Our 2019 voice search study focused heavily on ranking factors for Google Assistants.
Key Findings from the 2019 Voice Search Study
While the main factors that influence Google Assistant responses remain page speed, a top 3 position, and a spot in a featured snippet, there are other things that are unique to local search.
To optimize Google Assistant's local voice search you should:
Improve your company's Google My Business page: Write your business information, and make sure it is consistent across all business listings on the web. Learn how to improve your GMB profile in this post .
Leverage structured data: Gary Illyes shared during the recent Marketing Scoop podcast episode that Google voice assistants are already using the familiar schema markup.
Create content that is simple and easy to understand: From focusing on long-tail keywords to creating FAQ pages, you can tailor your site’s content to match the conversational tone of voice search. This post will walk you through this content optimization process.