In this article we will explain what thank you pages are and what characteristics you should take into account when designing them.
How does the conversion process work?
The conversion process begins with a call to action within a web article or advertisement. A call to action is a button that motivates a website visitor to perform a certain action, for example: download a content offer, log in, request a free demo, submit a form.
When a visitor clicks on the call to action, they are directed to a landing page, where they must fill out a form with their contact information: name, surname, email. The information fields usually vary depending on the information each company wants to obtain about its leads.
After sharing their data, the visitor becomes a sales opportunity or lead and is directed to a thank you page, where they receive a thank you message.
proceso-de-conversion-inbound-marketing
What is a Thank You Page?
Thank you pages are used to thank users for providing their contact information and for showing interest in a content offer, such as a guide, an ebook, an infographic, a webinar.
These types of pages also help users know when and where they will receive the requested content: whether in their email, by clicking on a link that appears right within the page, whether it will be downloaded automatically in a few seconds, or what the next steps are to obtain it.
A thank you page serves to:
Thank users for sharing their data
Confirm that the company has successfully received the person's data
Inform the user how long it will take and through what mechanism they will receive the content they requested.
What should the anatomy of a successful Thank You Page look like?
For a thank you page to be successful it must have the following elements:
elements-of-a-successful-thank-you-page
1. Phrase of gratitude and next steps
As the name suggests, thank you pages are primarily intended to thank users for sharing their data in exchange for a content offer.
In this sense, for a thank you page to successfully fulfill its function, it must include a thank you message. For example: Thank you for your interest in our e-book!
On the other hand, your thank you page should contain the instructions that the user must follow to receive your content offer .
For example: “Within the next 12 hours we will be sending the ebook to your email” or “Click on this link to download your ebook.
If you offer a free consultation or an appointment for a product taiwan contact number demonstration, tell the user how long it will take to complete the requested activity.
For example:
“We have received your request for the free demo. Within 24 hours, we will contact you to arrange a day and time for the test.”
2. Navigation menu
Unlike landing pages, it is advisable to include your website's navigation menu on thank you pages. This encourages the user to visit other pages on your website and access other sections of interest.
Thank you pages are a way to indicate to the user that their conversion process is over, but not necessarily their journey through your website and the other elements it offers.
3. Calls to action
For the anatomy of a thank you page to be successful, you must include calls to action so that:
The user finally accesses the content offer. Example of call to action: “Download your ebook here.”
The user receives other related content offers that may be of interest to him/her.
The idea is for the visitor to stay on your website longer, so placing calls to action are excellent because they direct traffic across multiple pages, and as we already explained, they are important to start the conversion process.
4. Link to related content
In addition to the previous recommendation, linking related content to your thank you page is another practice that you should consider to achieve the perfect anatomy, since the person who subscribed or requested an offer will surely be interested in other content that complements the information they want to receive.
We therefore recommend that you use thank you pages to link to other types of resources that help users become more informed about a specific problem or solution.
5. Social media buttons
Finally, thank you pages are an excellent excuse to continue adding followers to your social networks and thus strengthen your relationship with your reader communities.
Therefore, for your thank you page to be successful, you must include buttons that direct those people to your social profiles on Instagram, Facebook, Twitter, YouTube, etc.
You can accompany the buttons with a message that invites the person to stay informed about your upcoming content offers on your social networks.
Similarly, you can include links to make it easier for people to share your content and thus continue to expand its reach.
Ultimately, for the anatomy of your thank you page to be successful, it must include all the fundamentals of inbound marketing , from offering valuable content to using the conversion process to obtain potential buyers.