How the Rise of Mobile E-Commerce Is Affecting Your Business
Posted: Sun Dec 22, 2024 5:03 am
Even during the country's so-called economic crisis, Brazilian e-commerce revenues increased by 7.4%, surpassing R$44 billion.
This should certainly spark the minds of many virtual entrepreneurs about the best way to optimize their business in an increasingly profitable way for the end consumer through mobile devices.
However, there is often an overwhelming factor that prevents many virtual stores from converting more of their visits to the famous m-commerce: the mobile shopping experience is terrible.
The challenges of mobile e-commerce
The beauty of mobile shopping is that consumers can shop from anywhere throughout the day. The danger is that consumers’ moods are very malleable when it comes to user experience. They are easily confused, distracted, and frustrated. If the mobile shopping experience hits any of these pain points, the consumer will click away.
What makes a mobile shopping email list providers in germany so bad? There could be a number of reasons, including:
• A website that’s not optimized for mobile processing
• A poor internet connection that makes browsing between products slow
• A device screen that’s too small, making it difficult to read product descriptions and enter shipping and payment information
• Concerns about the security of sensitive information used on your mobile device
Before m-commerce can overtake e-commerce as the preferred online shopping method, merchants must figure out how to improve their mobile conversion rates. Today, two-thirds of mobile users abandon their online shopping carts after adding items, and these mobile conversion rates are 70% lower than desktop conversions.
The good news is that with advances in mobile technology (with larger screens and faster processing), the mobile experience should improve, and mobile conversion rates will increase accordingly.
Can apps help?
A common approach for online retailers is to develop a mobile shopping app to complement their online store. This seems like a smart approach at first glance, considering that people today spend 90% of their time on their mobile devices using apps.
Yet, of all the time they spend using apps, most people spend 80% of that time using just three apps. As a result, the chances of a new shopping app getting noticed are much lower than many retailers think.
In addition, retailers should also be aware that apps typically do not result in much traffic to websites. In the US, of the 30 largest retail companies, only Amazon and Walmart generate more than half of their visits through an app.
That’s not to say that retailers shouldn’t invest in apps at all. Shopping apps can still play a role in improving the online shopping experience. Apps are also great tools for offering special offers to your most loyal customers, as well as price comparison tools and product reviews that help improve conversion.
The point here is that retailers need to be mindful of their mobile and app experiences as they work to increase overall online sales.
Rapid improvements to boost the m-commerce experience
According to research, 90% of mobile users keep their devices within easy reach. So to start increasing those sales, consider implementing a few improvements first:
• Develop a responsive website design with a layout and content optimized for computer, tablet, and smartphone users.
• Make sure your shopping cart tool is mobile-friendly.
• Work to reduce shopping cart abandonment.
• Build m-commerce apps that complement your online store.
While e-commerce is booming right now, it’s not too late to make your mark. By optimizing your online shopping experience now, you’ll be ready to take on this growing trend and create better user experiences that will generate more loyal customers.
This should certainly spark the minds of many virtual entrepreneurs about the best way to optimize their business in an increasingly profitable way for the end consumer through mobile devices.
However, there is often an overwhelming factor that prevents many virtual stores from converting more of their visits to the famous m-commerce: the mobile shopping experience is terrible.
The challenges of mobile e-commerce
The beauty of mobile shopping is that consumers can shop from anywhere throughout the day. The danger is that consumers’ moods are very malleable when it comes to user experience. They are easily confused, distracted, and frustrated. If the mobile shopping experience hits any of these pain points, the consumer will click away.
What makes a mobile shopping email list providers in germany so bad? There could be a number of reasons, including:
• A website that’s not optimized for mobile processing
• A poor internet connection that makes browsing between products slow
• A device screen that’s too small, making it difficult to read product descriptions and enter shipping and payment information
• Concerns about the security of sensitive information used on your mobile device
Before m-commerce can overtake e-commerce as the preferred online shopping method, merchants must figure out how to improve their mobile conversion rates. Today, two-thirds of mobile users abandon their online shopping carts after adding items, and these mobile conversion rates are 70% lower than desktop conversions.
The good news is that with advances in mobile technology (with larger screens and faster processing), the mobile experience should improve, and mobile conversion rates will increase accordingly.
Can apps help?
A common approach for online retailers is to develop a mobile shopping app to complement their online store. This seems like a smart approach at first glance, considering that people today spend 90% of their time on their mobile devices using apps.
Yet, of all the time they spend using apps, most people spend 80% of that time using just three apps. As a result, the chances of a new shopping app getting noticed are much lower than many retailers think.
In addition, retailers should also be aware that apps typically do not result in much traffic to websites. In the US, of the 30 largest retail companies, only Amazon and Walmart generate more than half of their visits through an app.
That’s not to say that retailers shouldn’t invest in apps at all. Shopping apps can still play a role in improving the online shopping experience. Apps are also great tools for offering special offers to your most loyal customers, as well as price comparison tools and product reviews that help improve conversion.
The point here is that retailers need to be mindful of their mobile and app experiences as they work to increase overall online sales.
Rapid improvements to boost the m-commerce experience
According to research, 90% of mobile users keep their devices within easy reach. So to start increasing those sales, consider implementing a few improvements first:
• Develop a responsive website design with a layout and content optimized for computer, tablet, and smartphone users.
• Make sure your shopping cart tool is mobile-friendly.
• Work to reduce shopping cart abandonment.
• Build m-commerce apps that complement your online store.
While e-commerce is booming right now, it’s not too late to make your mark. By optimizing your online shopping experience now, you’ll be ready to take on this growing trend and create better user experiences that will generate more loyal customers.