When I build my initial list, I try to capture, at a minimum, for each keyword:
The keyword
Monthly search volume
Keyword Difficulty
Competitiveness
CPC
Current position
Example:
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In some cases, you may need to "normalize" some of the data so that you can compare it from one source to another. For example, some sites rank the competitiveness or keyword difficulty of the term on a scale of 0 to 1, while others use a scale of 0 to 100. When combining this data into a single spreadsheet, you may need to multiply or divide one of the data sets by 100 to make the scale at least similar.
Discovery of clients or stakeholders
The first step in beginning any new keyword research project and creating keyword lists should be to thoroughly understand the business or site being analyzed. This is particularly important if you are an outside consultant or agency because you will probably never understand the business or its clients nearly as well as those who deal with them day in and day out.
If you are an in-house SEO doing keyword research for a new business, or for a division yo vietnam phone number sample u have not dealt with before, it is absolutely crucial that you understand the products or services being offered and, more importantly, the needs and pain points of current stakeholders – both users/customers and internal stakeholders. Without this understanding, particularly in complex or highly technical industries, you may not be able to generate a comprehensive list of keywords, nor assess whether those keywords are relevant and essential.
Ideas for initial keyword discovery:
Spend at least a couple of hours exploring and using the website and take notes of keywords that may be important.
Send an initial “SEO keyword discovery questionnaire” to the client or primary stakeholder asking questions to gain insight, such as:
List of business objectives.
Is there any seasonality to your business or traffic? Do offers or content change seasonally?
List what you think are your most important keywords.
Are you launching or closing new product, service or content categories in the near future?
Make a list of your target audiences.
Make a list of your main competitors.
In which geographic locations do you operate?
Consider interviewing marketing managers, salespeople, product specialists, or even current/potential users or customers of the site to fully understand the possible variations of how a product or service might be referred to and what problems they are trying to solve by visiting the site.