Behavioral segmentation examples
Posted: Sun Dec 22, 2024 5:56 am
Benefits Sought
Customers always look for a product that suits their australia whatsapp number list needs best. Understanding the expected benefits helps you deliver a more sensitive message to improve lead generation and customer retention.
Imagine a mobile phone user. Depending on their expectations from the device, we can create three categories:
Work-oriented;
Extremely social;
Status-oriented.
Work-oriented clients search for cheap but durable phones, social ones need user-friendly mobile devices with the latest tech, and status-oriented people want to get an expensive & stylish product.
Understanding customer needs helps you determine the right sales message. New clients will fall in love with your personalized branding, while current buyers will become even more loyal.
Loyalty-Based
This is where you determine the most active customers, who always buy your products first and are eager to spread the word. The best way to promote customer loyalty is by incorporating a reward program.
Some examples of how reward loyalty programs may work are:
“Every fifth coffee for free”;
Access to exclusive content;
VIP-only discounts, and more.
Your creativity is the only limit. Just make sure to show loyal clients how valuable they are to your brand.
Importance of Behavioral Segmentation in 2023
Huge companies like Nike use the best practices of behavioral segmentation to improve their mobile marketing by personalizing advertising for each separate category. This helps them attract more clients and grow profits. Also, 33% of US marketers mentioned spending 50%+ of their marketing budget on personalization, proving that it is a must. Find out more about the benefits below.
Customers always look for a product that suits their australia whatsapp number list needs best. Understanding the expected benefits helps you deliver a more sensitive message to improve lead generation and customer retention.
Imagine a mobile phone user. Depending on their expectations from the device, we can create three categories:
Work-oriented;
Extremely social;
Status-oriented.
Work-oriented clients search for cheap but durable phones, social ones need user-friendly mobile devices with the latest tech, and status-oriented people want to get an expensive & stylish product.
Understanding customer needs helps you determine the right sales message. New clients will fall in love with your personalized branding, while current buyers will become even more loyal.
Loyalty-Based
This is where you determine the most active customers, who always buy your products first and are eager to spread the word. The best way to promote customer loyalty is by incorporating a reward program.
Some examples of how reward loyalty programs may work are:
“Every fifth coffee for free”;
Access to exclusive content;
VIP-only discounts, and more.
Your creativity is the only limit. Just make sure to show loyal clients how valuable they are to your brand.
Importance of Behavioral Segmentation in 2023
Huge companies like Nike use the best practices of behavioral segmentation to improve their mobile marketing by personalizing advertising for each separate category. This helps them attract more clients and grow profits. Also, 33% of US marketers mentioned spending 50%+ of their marketing budget on personalization, proving that it is a must. Find out more about the benefits below.