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A behind-the-scenes look at Semrush's new Authority Score

Posted: Sun Dec 22, 2024 6:01 am
by masud.ibne8800
When we program, we seek to create something that solves specific problems. At SEMrush, we develop our tools with the user in mind, focusing on offering people solutions that help them face the tough challenges of digital marketing and achieve their goals.

And we are very aware that our users want to know how we develop our products.

That's why we've decided to reveal some secrets, lifting the veil on our internal processes to give you a look at how the developers on our team continually create and innovate.

If you find this information interesting, email database lists poland let us know in the comments and we will create a series of articles on the topic.

Today we want to tell you about the development of our recently launched Authority Score metric , which you will find in the Backlink Analysis reports .

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We can tell you in advance that this is not the typical story about a project that requires time, effort and a good team.

Rather, it is about a successful combination of deep research, machine learning and the collaboration of 40 industry experts from around the world.

What is Authority Score?
To start, let's try to clarify what it means and what value it brings to web project owners.

In a nutshell, Authority Score is a SEMrush-exclusive metric that measures the overall quality of your domain.

You can use it as an approximation to estimate whether it would be (or not) beneficial for your website to get a backlink from a specific domain at the SEO level.

This score is measured on a scale of 0 to 100, with 100 being the highest, based on the computation of data provided by SEMrush, including backlink data, organic data (organic traffic and rankings), and data from traffic.