Seth Godin has a very inspiring view on communities and change. We recommend watching his TED talk “The tribes we lead” . People don’t buy goods and services. They buy relationships, stories and magic.
However, the real reason a community can be a differentiating cell phone number lookup philippines value for a company is that it solves branding challenges by integrating all customer touchpoints.
To achieve this, you need to start by creating targeted content, increasing visibility, customer engagement, and collecting feedback.
For a brand, building a community involves taking into account several key aspects, among which we would highlight.