Dividing customers into groups allows us to better understand their filipina whatsapp expectations and needs.
Better customer recognition enables better tailoring of the offer to their needs.
The customer segmentation process consists of five stages: knowing the customer, selecting segmentation criteria, dividing buyers into groups.
The most common categories for grouping customers are: demographics, geography, customer behavior, lifestyle and values, segmentation into B2B and B2C.
The most common problems encountered during customer segmentation are oversimplification, excessive fragmentation of buyer groups, inappropriate segmentation criteria, failure to match company activities to the results of the analysis, lack of measurable results, and failure to take into account changes in customer behavior and needs.
More details below.
What is the difference between a 6-year-old boy from the Boy Scout troop walking down the sidewalk with his parents and a pensioner returning from Sunday mass? At first glance, these are two completely different people, but from the perspective of the chocolate company, it seems that one term – customer – fits both. However, is such homogenization acceptable in the business world? NO. These are different groups of customers. The little boy wants to convince his parents to let him satisfy his need for something sweet, while the old lady, when buying a chocolate bar, most likely wants to please her grandson. This means that these two people have different motivations, as well as different purchasing habits, and we cannot treat them in the same way. This example shows how important customer segmentation is.
What is customer segmentation?
Customer segmentation is the process of dividing the customer base (e.g. grocery store customers) into smaller groups (e.g. children, parents, grandparents) based on common characteristics, behaviors, or preferences (so-called customer separation criteria). This separation is used by most companies. Book publishers sell the most expensive hardcover versions first, followed by the cheaper paperback editions. Phone manufacturers segment customers based on their wealth, offering more expensive models (so-called flagships) and more affordable variants. That's what customer segmentation is all about: making the products offered better fit the needs of specific customer groups.