Conversion
At this stage, the prospect completes the action and fills out a contact form, contacts the sales department or directly makes the purchase.
In the conversion stage, you get the lead to take a step forward and become something more.
Let's look at it again in more detail new zealand business email list through a series of data:
Conversion rates related to content marketing are 6 times higher than other methods.
The cost of content marketing is 62% lower than traditional marketing.
Content marketing generates 3 times more leads than traditional marketing.
80% of corporate decision makers prefer to receive information from a series of corporate articles rather than receiving it via advertising.
51% of respondents to the 2018 study on content marketing trends by CMI and Marketingprofs are convinced that this type of marketing has helped increase their organization's sales.
Similarly, 91% of respondents believe that content marketing is a marketing strategy that best approaches the creation and distribution of valuable, relevant content that serves to attract and retain a clearly defined audience, which ultimately translates into the achievement of profitable actions by customers.
What results should we measure in the Awareness phase?
At this stage the main results that interest us are the following:
Increase in the number of new followers on social networks.
Increase in the number of impressions in search results.
Once we are in the next phase, that is, in the consideration stage, we will be interested in knowing the results related to:
Conclusion
It is estimated that by 2020, that is, in 2 years, 85% of customers will manage their relationship with companies without human intermediaries.
Making sure that these customers are aware of the existence of our products or services is becoming more and more of a necessity that will determine the success or failure of our businesses.