The Time is Now: 5 Undeniable Reasons for Your IT Company to Create a Blog
Posted: Sun Dec 22, 2024 6:31 am
Did you know that, according to a Conversion/KPMG study , content marketing and SEO are at the top of investment intentions for this year? And that 93% of all global traffic comes from Google, making it the most viewed website in the world ? This gives you an idea of the importance of having a blog to increase your chances of appearing at the top of the rankings, both due to the unlimited amount of quality content it allows you to produce and the way it positions your company as an authority in the area. If you don't have one yet, it's time to create a blog and start attracting more relevant visitors to your website – the first and critical step in any permissive (and non-intrusive) marketing strategy.
So, right from the start, the advantage of having a blog is that, unlike more static corporate pages, there are no limits. You can write endless articles to cover all the keywords relevant to your business and keeping in mind what your personas might type into Google (or another search engine) when they search for something related to your field of activity, and with significant monthly search numbers.
But before getting down to business, and to maximize success, first define a content editorial with what can be written to address each challenge of each persona in the different stages of the purchasing journey in which they may find themselves and, of course, identify the keyword to optimize in each of them.
In this article we present you with 5 reasons to create a blog for your IT company.
1. Increase Brand Awareness, Visibility and Authority
2. Respond directly to customer needs
3. Improve SEO
4. Ensure your website doesn’t stand still
5. Build trust
1. Increase Brand Awareness, Visibility and Authority
A blog helps to establish a strong presence and reputation on the web in this digital age. By leveraging its power, you can position your company as the one that understands vietnam phone number list the subject matter best, share valuable knowledge and demonstrate your skills indirectly (not commercial articles, but educational ones!). Especially in the technology sector with complex sales and B2B, a blog is the best way to simplify concepts, convey business benefits, highlight interesting insights/statistics from the market, explain how to do something or overcome a given problem, indicate steps to achieve a certain goal, provide tips, ideas and best practices, help customers get more value from your products or services, etc.
2. Respond directly to customer needs
A blog is also ideal for directly addressing your customers’ needs, pain points, ambitions and aspirations. Interact regularly with those “on the ground” (sales, consultants, support, etc.) and experience all of this first-hand. Collect their input on the questions that customers ask most, their complaints, doubts, objections, concerns and problems. Responding to all of this is an excellent basis for writing articles and the content will certainly be seen as valuable and useful to your audience.
3. Improve SEO
Appearing organically (without being paid, for example with Google Ads) in the top positions of search engines for a certain keyword is every company's dream. It is a long-term investment, so the sooner you start SEO, the better. As mentioned, when creating a blog, the number of possible articles is infinite, so you can have content to position yourself in several strategic pillars and Google will understand that the topic is addressed efficiently, with quality, depth and from several perspectives, choosing to place your page in prominent positions when searching. For on-page optimization, always ensure that the keyword appears in the link, in the title, in the meta description, in the first paragraph, in an H1 (usually the title) and H2 (some subtitle), 3 to 5 times in the body of the text (depending on the length) and in the alt-text of the associated image. Also try to have at least one internal link and one external link to credible pages (but never on the keyword you are optimizing). Also encourage action, a next step (in a contextual way), to be able to transform eager visitors into eager leads.
4. Ensure your website doesn’t stand still
As a regularly updated area, the blog is excellent for bringing dynamism to the site and “showing” search engines that the site is not “dead” or abandoned ( there are around 1.13 billion sites, but only 200 million are active !). All of them always favor those that provide “fresh” and quality content over time and with an excellent user experience, regardless of the device. All of this is essential for generating traffic and potential future leads. Consistency is also essential. Define the frequency with which you can commit and ensure that the blog is enriched with new content that continues to attract those who are interested and the return of those who have previously valued and shown interest. These are the relationships that need to be nurtured until the time comes for a purchase and even after, never stopping to add value for loyalty, cross-sell and upsell.
5. Build trust
By sharing knowledge and helping clients and potential clients to optimize their work and their company, and to overcome their challenges, you project a positive image of someone who cares and wants to go beyond “simply” selling. You become a reliable and complete source of information related to your field of activity, which can only be a win-win.
So, right from the start, the advantage of having a blog is that, unlike more static corporate pages, there are no limits. You can write endless articles to cover all the keywords relevant to your business and keeping in mind what your personas might type into Google (or another search engine) when they search for something related to your field of activity, and with significant monthly search numbers.
But before getting down to business, and to maximize success, first define a content editorial with what can be written to address each challenge of each persona in the different stages of the purchasing journey in which they may find themselves and, of course, identify the keyword to optimize in each of them.
In this article we present you with 5 reasons to create a blog for your IT company.
1. Increase Brand Awareness, Visibility and Authority
2. Respond directly to customer needs
3. Improve SEO
4. Ensure your website doesn’t stand still
5. Build trust
1. Increase Brand Awareness, Visibility and Authority
A blog helps to establish a strong presence and reputation on the web in this digital age. By leveraging its power, you can position your company as the one that understands vietnam phone number list the subject matter best, share valuable knowledge and demonstrate your skills indirectly (not commercial articles, but educational ones!). Especially in the technology sector with complex sales and B2B, a blog is the best way to simplify concepts, convey business benefits, highlight interesting insights/statistics from the market, explain how to do something or overcome a given problem, indicate steps to achieve a certain goal, provide tips, ideas and best practices, help customers get more value from your products or services, etc.
2. Respond directly to customer needs
A blog is also ideal for directly addressing your customers’ needs, pain points, ambitions and aspirations. Interact regularly with those “on the ground” (sales, consultants, support, etc.) and experience all of this first-hand. Collect their input on the questions that customers ask most, their complaints, doubts, objections, concerns and problems. Responding to all of this is an excellent basis for writing articles and the content will certainly be seen as valuable and useful to your audience.
3. Improve SEO
Appearing organically (without being paid, for example with Google Ads) in the top positions of search engines for a certain keyword is every company's dream. It is a long-term investment, so the sooner you start SEO, the better. As mentioned, when creating a blog, the number of possible articles is infinite, so you can have content to position yourself in several strategic pillars and Google will understand that the topic is addressed efficiently, with quality, depth and from several perspectives, choosing to place your page in prominent positions when searching. For on-page optimization, always ensure that the keyword appears in the link, in the title, in the meta description, in the first paragraph, in an H1 (usually the title) and H2 (some subtitle), 3 to 5 times in the body of the text (depending on the length) and in the alt-text of the associated image. Also try to have at least one internal link and one external link to credible pages (but never on the keyword you are optimizing). Also encourage action, a next step (in a contextual way), to be able to transform eager visitors into eager leads.
4. Ensure your website doesn’t stand still
As a regularly updated area, the blog is excellent for bringing dynamism to the site and “showing” search engines that the site is not “dead” or abandoned ( there are around 1.13 billion sites, but only 200 million are active !). All of them always favor those that provide “fresh” and quality content over time and with an excellent user experience, regardless of the device. All of this is essential for generating traffic and potential future leads. Consistency is also essential. Define the frequency with which you can commit and ensure that the blog is enriched with new content that continues to attract those who are interested and the return of those who have previously valued and shown interest. These are the relationships that need to be nurtured until the time comes for a purchase and even after, never stopping to add value for loyalty, cross-sell and upsell.
5. Build trust
By sharing knowledge and helping clients and potential clients to optimize their work and their company, and to overcome their challenges, you project a positive image of someone who cares and wants to go beyond “simply” selling. You become a reliable and complete source of information related to your field of activity, which can only be a win-win.