In addition, this section also includes a section for subscribers to adjust the frequency of email receipts. You should also not miss this opportunity to remind users of your strengths, your strengths. In this case, free express shipping, indonesia phone number details the return policy that characterizes you so much or the powerful customer service.
5.-
Uninterested leads path
This is the strategy of Path, a photo editing app, to attract back disinterested leads. There is nothing like demonstrating, through well-designed screenshots, what your product or service is capable of. This way, in addition to showing the subscriber what they have been missing, you will be generating some interest in trying out the new updates.
6.- The surprise factor creates mystery and unease
Uninterested leads birchbox
That's why the BirchBox brand plays with this element so that disinterested leads wake up and want to know more about what is being offered to them. In addition to being another of the persuasive tactics that work in marketing, the ideal thing is that in these cases of re-engagement you play with this type of emotions .
In fact, as Nielsen data shows, a well-communicated product that touches the consumer's heartstrings can sell up to 23% more than one that fails to excite. And if you manage to create uncertainty in your email, you will already be creating a new emotion in the minds of disinterested leads, making it much easier to capture their attention and get them to interact.
In this case, it plays on the fact that we all love surprises. BirchBox makes use of that emotional instinct in its re-engagement emails. It provides subscribers with two interesting options.
7.- Teach how to adjust preferences with your email
Uninterested leads preferences
As demonstrated in the first example, there's nothing better than letting the user choose what they want to receive, when they want to receive it, and how. In fact, the first piece used a CTA that the user could click to customize their preferences. But if you want to go a step further, you should check out the ReturnPath piece.
The brand not only allows the subscriber to choose the communication they will have with the company, but also shows them the available options and how to adjust those preferences.
8.- Humor and emotions, the perfect combo
Disinterested leads humor
And if these two elements are accompanied by an attractive design that automatically hooks the user, even better. This re-engagement email from Urban Outfitters combines the best emotions of the moment. It simulates a chat conversation where it expresses the current situation. Does the user want to break up with the brand? Or would they prefer to give it another chance?
This is a piece that will stand out from regular emails. Not everyone knows how to create optimal designs for their email marketing strategies.
9.- Make sure your farewell email conveys the sadness of losing a subscriber
Selfless Leads Paul Mitchell
Paul Mitchell sends a re-engagement email with an emotional message. “We hate goodbyes” is the headline that confronts the user, informing them that this will be the last email they receive from him. All of this is accompanied by a graphic that, through the brand’s products, draws a sad face.
Finally, a CTA is shared for those who want to stay. Although sometimes it is necessary to express the “ farewell ” approach so that disinterested leads come back.
All in all, would you like to implement the techniques and tricks that the examples have shown you to recover uninterested leads? If so, you are in the right place. MDirector is the only platform with which you can combine all channels. From email marketing to SMS marketing. Everything in one platform. All your digital marketing in one place .