5 tips to make your Inbound Marketing content more attractive
Posted: Sun Dec 22, 2024 6:34 am
Producing content does not always mean that the texts created by your team, agency or freelance writers will be well received by the target audience, which is usually based on guesswork rather than interviews and analysis, which are assertive ways of reaching the ideal persona. As a result, the results can become increasingly distant, jeopardizing the entire strategic planning.
With this in mind, we have made a list of five tips to make content more relevant to your target audience. Before doing so, analyze your current strategy or campaign in three essential points:
1. Is the content generating sales?
2. Is the content helping to save costs?
3. Did the content retain visitors and customers, leave them satisfied and with their needs met?
If you were unable to answer “yes” to all of the australia contact data , rethink your strategic processes and reflect on the recommendations below:
1- Have a good team (internal, agency or freelance)
Some people believe that “content is king,” but it would be more accurate to say that “quality content is king.” To achieve this level, a team of good professionals is essential. It’s not worth cutting corners when hiring writers, whether for in-house or freelance work.
Pay attention to their portfolio, the price charged per text or page, and the variety of clients they’ve worked with. Also, don’t forget that the quality of content depends on a few factors:
- Depth: content that explores the topics covered well has a greater chance of convincing the audience, in addition to ensuring credibility;
- Direct texts: posts do not need to be long, but they should not be too short or empty either. Ideally, they should be directed to the persona's specific point of doubt, need or problem and should have at least 1000 characters to appear more frequently in search results;
- Varied content: the variation of themes and media does not tire the reader, therefore, it is worth investing in publications that are interesting to the public (that are strategic) and using other available resources, such as videos, infographics, whitepapers, among others;
- User experience: your content needs to be pleasant to gain authority on the web. To do this, create a standard for formatting, style, layout and mobile option (responsive website).
If you are having trouble finding the professional you want, read the post: “The 4 skills of the talent gap in Digital Marketing” .
2 - Be consistent
The most important thing for the success of your content is not to give up halfway. Keep in mind that the results will not be instantaneous. You need to analyze which posts are performing best and have realistic goals that you can achieve in at least six months.
With this in mind, we have made a list of five tips to make content more relevant to your target audience. Before doing so, analyze your current strategy or campaign in three essential points:
1. Is the content generating sales?
2. Is the content helping to save costs?
3. Did the content retain visitors and customers, leave them satisfied and with their needs met?
If you were unable to answer “yes” to all of the australia contact data , rethink your strategic processes and reflect on the recommendations below:
1- Have a good team (internal, agency or freelance)
Some people believe that “content is king,” but it would be more accurate to say that “quality content is king.” To achieve this level, a team of good professionals is essential. It’s not worth cutting corners when hiring writers, whether for in-house or freelance work.
Pay attention to their portfolio, the price charged per text or page, and the variety of clients they’ve worked with. Also, don’t forget that the quality of content depends on a few factors:
- Depth: content that explores the topics covered well has a greater chance of convincing the audience, in addition to ensuring credibility;
- Direct texts: posts do not need to be long, but they should not be too short or empty either. Ideally, they should be directed to the persona's specific point of doubt, need or problem and should have at least 1000 characters to appear more frequently in search results;
- Varied content: the variation of themes and media does not tire the reader, therefore, it is worth investing in publications that are interesting to the public (that are strategic) and using other available resources, such as videos, infographics, whitepapers, among others;
- User experience: your content needs to be pleasant to gain authority on the web. To do this, create a standard for formatting, style, layout and mobile option (responsive website).
If you are having trouble finding the professional you want, read the post: “The 4 skills of the talent gap in Digital Marketing” .
2 - Be consistent
The most important thing for the success of your content is not to give up halfway. Keep in mind that the results will not be instantaneous. You need to analyze which posts are performing best and have realistic goals that you can achieve in at least six months.